Marketing Specialist (Content & Growth) - China (Shanghai or Remote) (m/f/d)
Company: Expatrio Global Services GmbH
Role summary
Marketing Specialist (Content & Growth) - China (Shanghai or Remote) (m/f/d) is a full-time role at Expatrio Global Services GmbH in Xuhui District, Shanghai, China (remote). Posted 2026-09-08. Experience level: 2-5.
- Job title
- Marketing Specialist (Content & Growth) - China (Shanghai or Remote) (m/f/d)
- Company
- Expatrio Global Services GmbH
- Location
- Xuhui District, Shanghai, China
- Work arrangement
- remote
- Employment type
- full-time
- Category
- Software Engineering
- Experience level
- 2-5
- Date posted
- 2026-09-08
Looking for a creative Marketing Specialist to help grow our brand in China. You'll be responsible for developing and executing content strategies, managing social media, and driving user acquisition, with opportunities for professional development. This role is fully remote and open to candidates without a degree.
Job description
JOIN EXPATRIO
Expatrio is a Berlin-based digital platform providing financial solutions (Blocked Accounts, Insurance, etc.) for international students and professionals moving to Germany and currently has a vacancy for the position as Marketing Specialist (Content & Growth) - China (Shanghai or Remote) Our goal is to make the way to and in Germany as easy as possible f or tens of thousands of students and professionals each year. If you want to support us in this goal, then you are exactly right with us!
JOIN FINTIBA
YOUR ROLE
We are looking for a Marketing Specialist (Content & Growth) with 2–3 years of experience to support localized content, campaigns, and growth initiatives for the Greater China market.
This is an execution-focused role with strong ownership , working closely with the China Marketing Lead and global marketing team. The ideal candidate is hands-on, agile, and comfortable working in a fast-moving, international environment.
Responsibilities:
Content & Social: Manage and create localized content for WeChat, Xiaohongshu and other digital channels, including responding to user inquiries and comments.
KOL & Community: Own KOL outreach and collaboration, including identifying relevant creators, coordinating partnerships, and supporting community engagement and referral initiatives.
Livestreams & Events: Coordinate end-to-end planning and execution of livestreams, online/offline events and partner activities, including marketing materials, resource coordination and event delivery.
Campaigns & Paid Media: Support campaign execution across Xiaohongshu and Baidu, including ad creatives, content coordination and campaign delivery.
Localization: Produce localized marketing assets and website content aligned with global brand guidelines
Ad-hoc Projects: Support additional initiatives and projects as needed in a fast-moving, dynamic environment.
YOUR PROFILE
Qualifications
Must-Haves
2–3 years of experience in digital marketing, social media, content creation
Strong copywriting skills for WeChat & Xiaohongshu
Hands-on campaign, livestream or event execution experience
Hands-on experience in KOL outreach and collaboration .
Basic knowledge of Baidu Ads / Xiaohongshu Ads
Proficiency in Canva, Xiumi (秀米) and Google Workspace
Strong project coordination, ownership and execution skills.
Fluent in English & Mandarin Chinese
Experience in an international/cross-cultural environment
Bachelor's degree required
Self-driven, agile, calm under pressure, open-minded, and positive.
Preferred
Master's degree
Shanghai-based
Overseas study/work experience
Community or event marketing experience.
Experience working with international brands or products.
For the application, please submit your CV and 3–5 relevant work samples/portfolio , ideally including:
Published Xiaohongshu / WeChat content + performance data
KOL collaboration examples
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