PDL Specialist

Role summary

PDL Specialist is a full-time role at Ford Motor Company in Budapest, Central Hungary, Hungary (hybrid). Posted 2026-09-04. Experience level: 2-5.

Job title

PDL Specialist

Company

Ford Motor Company

Location

Budapest, Central Hungary, Hungary

Work arrangement

hybrid

Employment type

full-time

Category

Trades & Construction

Experience level

2-5

Date posted

2026-09-04

Job description

Ford Central and Eastern European Sales LLC is looking for a PDL Specialist in our Budapest XIII. Váci Greens office.

Support the development, implementation, and maintenance of product marketing input into the Product Direction Letter (PDL), working closely with Product Development, Product Definition, European Consumer & Product Marketing, and National Sales Companies (NSC).

Responsibilities

• Lead the development and maintenance of product marketing input, and support its implementation into the Program Direction Letter (PDL), in close cooperation with Product Development, Product Definition, European Consumer & Product Marketing, and National Sales Companies (NSCs)

• Collaborate with Brand Managers on key strategic areas, including competitive benchmarking and product analysis

• Prepare and issue carline Order Guides for each Model Year

• Review and validate feature specifications to ensure accurate reflection of Model Year changes

• Administer and maintain the team's SharePoint site in accordance with governance standards

• Provide support in the planning and execution of Pricing Events

• Represent the Marketing Team in product definition change forums

• Contribute to and participate in the development of Launch Binders for new product introductions

• Monitor, follow up on, and coordinate the implementation of engineering changes in partnership with Program Management

• Serve as a point of contact for local NSCs on product-related inquiries

• Perform analysis of feature availability and buildability to support product planning decisions

Qualifications

• Education & Experience: Bachelor's or Master's degree in Economics or Marketing (Business IT is an advantage); 2-5 years of relevant working experience, ideally within the automotive industry.

• Communication & Collaboration: Excellent communication and interpersonal skills, with the ability to work effectively in a diverse, cross-functional, European environment. High level of English (written/spoken) is a must.

• Analytical & Technical Skills: Strong analytical and structured thinking, with excellent attention to detail and accuracy; good PC skills, particularly MS Excel and Power BI.

• Product Knowledge: Technical understanding of vehicle features and Ford portfolio product knowledge, coupled with a genuine interest in the automotive industry and passion for cars.

• Execution & Drive: Ability to manage multiple tasks simultaneously and adjust to shifting priorities in a dynamic, international environment.

• Mindset & Integrity: Creative and proactive, with the ability to develop and implement innovative ideas; a collaborative problem-solver with strong business acumen. Demonstrates precision and a detail-oriented approach, combined with the ability to work independently and exercise sound judgment in a fast-paced environment.

What we offer:

• Being part of a fully supportive, collaborative, and dynamic team

• Working in an environmentally friendly and well-equipped office in the XIII. district of Budapest

• Hybrid working model - 4 office days required

• Cafeteria – Benefits package, annual bonus etc.

• As you will join a car sales company you can use your discount for new and used car purchase, and you can have the chance to try even the most recent models during test driving days.

Please note that we currently run background checks as part of our recruitment process pending a successful interview.

#LI-FordHungary

#LI-GG1