Social Media Executive
Company: Hazen Technologies Inc.
Role summary
Social Media Executive is a role at Hazen Technologies Inc. in Lahore, Punjab, Pakistan (on-site). Posted 2026-09-10. Experience level: 2-5.
- Job title
- Social Media Executive
- Company
- Hazen Technologies Inc.
- Location
- Lahore, Punjab, Pakistan
- Work arrangement
- on-site
- Category
- Software Engineering
- Experience level
- 2-5
- Date posted
- 2026-09-10
Looking for a creative social media pro to join Hazen Technologies! This role offers a flexible schedule and a chance to really shape the company's online voice. If you love crafting engaging content and building online communities, this could be a fantastic fit, and no formal degree is required!
Job description
Company: Hazen Technologies Inc
Department: Digital Marketing
Employment Type: Full-time
Experience: 3–4 years preferred
Reports To: Marketing Manager / Head of Digital Marketing
About the Role
We are looking for a creative, strategic, and results-driven Social Media Executive to plan, execute, and optimize social media activities for our company and client accounts. The ideal candidate will combine strong content and storytelling skills with a data-driven approach to brand awareness, audience engagement, community growth, and lead generation.
This role requires someone who can take ownership of the complete social media workflow—from understanding business objectives and researching audiences to developing content calendars, coordinating creative production, managing paid campaigns, and presenting performance reports.
The successful candidate should be comfortable managing multiple brands, working with creative and marketing teams, communicating professionally with clients, and continuously improving results through testing, analytics, and platform insights. Strong English proficiency is essential for professional copywriting, client communication, and the development of high-quality social media content.
Key Responsibilities
1. Social Media Strategy & Planning:
Develop and implement effective social media strategies aligned with company, client, and campaign objectives.
Translate business goals into actionable social media plans focused on brand awareness, engagement, audience growth, website traffic, and lead generation.
Conduct audience research to understand target demographics, interests, behavior, pain points, and platform preferences.
Identify the most suitable social media platforms, content formats, and messaging approaches for each brand.
Develop monthly and campaign-specific social media plans with clear objectives, content themes, posting schedules, and performance indicators.
Conduct competitor analysis and identify opportunities to differentiate brands and improve their social media presence.
Recommend new campaign ideas, content opportunities, and growth initiatives based on audience insights and market trends.
Ensure social media strategies remain aligned with broader digital marketing, branding, and business development activities.
2. Content Strategy, Calendars & Copywriting:
Create and maintain detailed monthly content calendars for multiple social media accounts.
Plan a balanced mix of educational, promotional, engagement-focused, brand-building, and lead-generation content.
Develop engaging captions, post copy, stories, promotional messages, campaign concepts, and calls to action.
Turn business activities, services, achievements, customer stories, and organizational impact into compelling social media content.
For nonprofit or foundation accounts, transform activities, vision, community initiatives, and measurable impact into authentic, story-driven content.
Develop content briefs for graphic designers, video editors, content writers, and other creative team members.
Ensure all content follows approved brand guidelines, tone of voice, messaging, and visual identity.
Review content for accuracy, grammar, clarity, brand consistency, and suitability before publication.
Schedule and publish content consistently across relevant platforms, including Instagram, Facebook, LinkedIn, TikTok, YouTube, and other channels as required.
Maintain an organized workflow for content approvals, revisions, scheduling, and publishing.
3. Reels, Short-Form Video & Creative Campaigns:
Plan and execute short-form video strategies for Instagram Reels, TikTok, YouTube Shorts, and other relevant platforms.
Develop creative video concepts, hooks, scripts, storyboards, and content briefs that capture audience attention.
Identify opportunities to repurpose long-form videos, interviews, events, testimonials, and existing content into engaging short-form assets.
Coordinate with video editors, designers, and production teams to ensure timely delivery of high-quality video content.
Research trending formats, audio, storytelling techniques, and platform-native creative approaches.
Adapt relevant trends to suit each brand's identity, audience, and marketing objectives.
Monitor video performance, including reach, watch time, retention, engagement, and conversions, and recommend improvements.
Continuously test different hooks, formats, captions, creative approaches, and calls to action to improve content performance.
4. Community Management & Audience Engagement:
Manage social media accounts and maintain an active, professional online presence.
Monitor and respond appropriately to comments, direct messages, mentions, and audience interactions.
Build meaningful relationships with followers, prospects, customers, and relevant online communities.
Identify potential leads, customer inquiries, and engagement opportunities and route them to the appropriate team members.
Maintain a consistent brand voice and professional communication standards across all interactions.
Monitor audience sentiment and identify recurring questions, concerns, and feedback that may inform future content or marketing decisions.
Escalate sensitive, negative, or high-risk comments and messages according to company or client guidelines.
Support community-building initiatives that encourage authentic engagement and long-term audience relationships.
5. LinkedIn Growth & B2B Lead Generation:
Develop and execute LinkedIn content and growth strategies for professional and B2B audiences.
Create content that positions the company and its clients as credible, knowledgeable, and trustworthy within their industries.
Support thought leadership, executive branding, company page growth, and professional networking initiatives.
Identify relevant audience segments, industry conversations, and engagement opportunities.
Develop content and