Sr. Endoluminal Marketing Manager
Company: Intuitive
Role summary
Sr. Endoluminal Marketing Manager is a role at Intuitive in Seoul, South Korea (hybrid). Posted 2026-10-06. Experience level: 5-10.
- Job title
- Sr. Endoluminal Marketing Manager
- Company
- Intuitive
- Location
- Seoul, South Korea
- Work arrangement
- hybrid
- Category
- Software Engineering
- Experience level
- 5-10
- Date posted
- 2026-10-06
This role at Intuitive offers a fantastic opportunity to be at the forefront of innovation in minimally invasive care. You'll join a mission-driven company that's a leader in robotic-assisted surgery and contribute to improving patient outcomes. If you're passionate about healthcare technology and making a real impact, this could be a great fit for you.
Job description
Company Description
At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.
As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.
Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.
Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.
Job Description
Primary Function of Position
The Sr. Endoluminal Marketing Manager drives adoption of the Ion Endoluminal system by developing and executing marketing strategies for Ion robotic-assisted bronchoscopy solutions across Korea. This role leads the Intuitive Thoracic Oncology and lung care strategy from building marketing plans with key stakeholders to establishing metrics that measure their impact.
The ideal candidate is a strategic and creative thinker who thrives on rolling up their sleeves to strengthen hospital relationships, engage Key Opinion Leaders (KOLs), and foster alignment across the commercial team through clinical education and Intuitive technology awareness programs.
Essential Job Duties
Marketing Strategy & Business Planning
Develop and execute the annual Ion marketing plan and Total Lung Care strategy, translating business objectives into actionable initiatives that drive adoption and measurable business impact.
Develop a deep understanding of target customer personas and identify compelling clinical, economic, and operational value propositions for each stakeholder group.
Generate market insights and leverage customer, competitive, and business data to inform strategy and prioritize opportunities.
Enhance Ion QTI (Quantify the Impact) models by incorporating clinical and financial outcomes data to demonstrate customer value and support adoption decisions.
Establish success metrics and regularly evaluate program effectiveness to optimize performance and scalability.
Cross-Functional Leadership & Stakeholder Alignment
Lead collaboration across Ion Clinical Marketing, Product Marketing, Field Marketing, Patient Marketing, Commercial teams, Business Operations, and Korea Leadership Team to ensure alignment on strategic priorities.
Partner closely with APAC regional teams and global stakeholders to adapt and execute initiatives that support both regional and local business objectives.
Align stakeholders around integrated marketing plans and customer engagement strategies that effectively communicate Intuitive's value proposition.
Drive execution through influence and collaboration in a highly matrixed organization.
Commercial Marketing & Program Execution
Lead the design and execution of high-impact marketing programs, ensuring delivery on time, within budget, and aligned with overall business goals.
Develop integrated campaigns, educational initiatives, and customer-facing resources that strengthen awareness, belief, and adoption of Ion and Intuitive's thoracic oncology solutions.
Partner with GAVE (Global Access, Value, and Economics), Clinical Affairs, and other internal stakeholders to support clinical research, health economic studies, publications, and related evidence-generation initiatives.
Collaborate with da Vinci Thoracic Surgery Marketing and other relevant teams to advance Intuitive's broader thoracic oncology strategy and customer engagement approach.
Develop and manage marketing collateral and resources that support commercial execution while ensuring compliance with Legal, Regulatory, and Clinical Affairs requirements.
Manage agency and vendor relationships to maximize program effectiveness and execution quality.
KOL & Customer Engagement
Build and maintain strong relationships with Key Opinion Leaders (KOLs), healthcare providers, and strategic customers to support advocacy, education, and technology adoption.
Partner with Korea Marketing and Commercial Leadership to identify, develop, and engage influential physicians and surgeons through Intuitive-sponsored educational programs, peer-to-peer engagements, and observational experiences.
Promote awareness of Intuitive's clinical vision, educational philosophy, and innovation approach within the thoracic oncology community.
Gather customer insights and market feedback to continuously refine marketing strategies, messaging, and customer engagement approaches.
Qualifications
Required Skills and Experience
Minimum Bachelor’s degree required
Minimum of 8 years of combined experience, primarily in marketing, with exposure to sales, commercial, or key account management. Healthcare industry background preferred
Experience in medical/surgical devices and robotics, broncho suite, or operating room is heavily preferred
Strong storyteller with proven ability to make meaningful connections between target markets, customer needs and the impact of Intuitive's solutions in a differentiated way
Clinical acumen in lung health specialties is preferred
Experience with Marketing Automation, CRM (Salesforce.com), Google Analytics and Tableau
Proven ability to work successfully in a matrixed organi