Assistant Manager - Business Intelligence & Commercial Planning Analyst
Company: Laguna Phuket
Role summary
Assistant Manager - Business Intelligence & Commercial Planning Analyst is a full-time role at Laguna Phuket in Phuket City Municipality, Thailand (on-site). Posted 2026-10-03. Experience level: 2-5.
- Job title
- Assistant Manager - Business Intelligence & Commercial Planning Analyst
- Company
- Laguna Phuket
- Location
- Phuket City Municipality, Thailand
- Work arrangement
- on-site
- Employment type
- full-time
- Category
- Data Science
- Experience level
- 2-5
- Date posted
- 2026-10-03
Here's a great opportunity to dive into business intelligence and commercial planning with a focus on data analysis and reporting. You'll get to build and maintain BI solutions, track key performance indicators, and automate reporting, all while working with a dynamic team. This role is perfect for someone looking to make a real impact through data.
Job description
Responsibilities
1. Business Intelligence & Data Analytics (40%)
Collect, validate and structure data from various sources such as CRM, Timeshareware, and internal databases
Design, develop, and maintain structured BI solutions and data models using Power BI or Tableau, for reports and dashboards
Construct specialized data models and ETL based on business requirements
Define and track KPIs and performance metrics to monitor business results
Automate reporting processes to reduce reliance on manual Excel work
Ensure data accuracy, consistency, and resolve data-related issues
2. Commercial Pricing & Performance Analytics (30%)
Design and maintain a structured commercial dataset covering units, pricing, sales status, cost, and promotions
Ensure pricing is aligned with cost inputs, target margins, and project positioning strategy
Track and structure all promotions, discounts, and incentive schemes across projects
Evaluate campaign effectiveness in terms of inquiries, inspection, sales conversion, pick-up pace, and margin impact
Monitor and analyze sales velocity, absorption rate, and performance trends across unit types and price segments
Identify opportunities for price optimization, yield improvement, and inventory release strategy
3. Feasibility & Sales Analysis (15%)
Support development of project feasibility models
Conduct scenario analysis on revenue, cost, margin, and sales pace/absorption
Assist in evaluating project performance against business targets
Provide analytical support for investment and development decisions
4. Cash Flow Model Management (15%)
Assist in maintaining and updating project cash flow models
Track assumptions including project launch, sales progress, construction cost, and cash collection
Support sensitivity analysis and scenario testing
This role may involve data validation and minor data input where required, but the primary responsibility is to structure data, ensure integrity, and derive insights to support commercial decision-making.
This role supports the transition from Excel-based reporting to a more structured, data-driven commercial platform, where Excel remains a working tool while Power BI and structured data models are increasingly used to standardize reporting, analytics, and decision-making
Requirements
3-5 years of experience in BI, commercial/data analytic, business analyst, or financial analyst roles
Strong hand-on experience with BI tools such as Power BI or Tableau, including dashboard design and data visualization
Strong proficiency in macro, SQL, Excel
Strong analytical thinking, problem-solving mindset with focus on process improvement and automation
High attention to detail with ability to manage complex datasets
Self-motivated, able to work independently with minimal supervision, and across departments
Able to balance technical execution with commercial understanding
Understanding of finance concepts is an advantage
Apply for Assistant Manager - Business Intelligence & Commercial Planning Analyst at Laguna Phuket