Lenovo Consumer Marketing Brand Lead
Company: Lenovo
Role summary
Lenovo Consumer Marketing Brand Lead is a full-time role at Lenovo in Tokyo, Japan (hybrid). Posted 2026-10-02. Experience level: 10+.
- Job title
- Lenovo Consumer Marketing Brand Lead
- Company
- Lenovo
- Location
- Tokyo, Japan
- Work arrangement
- hybrid
- Employment type
- full-time
- Category
- Software Engineering
- Experience level
- 10+
- Date posted
- 2026-10-02
This is a fantastic opportunity to lead brand strategy for Lenovo's consumer products, a globally recognized tech giant with a massive customer base. You'll be instrumental in shaping how Lenovo connects with its audience, working with a diverse portfolio of innovative technology. If you're passionate about making a real impact on a global scale, this role is for you.
Job description
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .
Description and Requirements
雇用主: レノボ・ジャパン合同会社 就業場所: 秋葉原UDX本社 (喫煙場所: UDX5階に喫煙場所有） 雇用形態: 正社員 (試用期間: 6ヵ月） 給与条件: 経験、スキルなどを考慮し決定 就業時間: 9:00-17:45 (休憩時間: 1 hour (12:00-13:00)) 休日: 土日祝日、会社創立記念日、特別休暇 福利厚生: 社会保険完備（健康保険、厚生年金、雇用保険、労働災害補償保険(労災)、教育費補助計画制度、財形貯蓄制度、医療給付制度、保養レクリエーション施設あり、確定拠出年金制度 働き方：業務の状況に応じて、リモート勤務と出社を組み合わせた、自由度の高いハイブリッド勤務体系
マーケチームの社員記事
テクノロジーに「体温」を。ブランドと人の絆を、変化の時代にデザインする
https://www.talent-book.jp/lenovo/stories/61486
空間デザインからデジタルマーケまで。異業 種キャリアが生んだマーケティング術
https://www.talent-book.jp/lenovo/stories/60113
Your Mission: As a Marketing Manager at Lenovo, you will be the primary architect of the customer-facing brand narrative in Japan. This is a "Player-Coach" role requiring the high flexibility to move seamlessly between 3-year strategic planning and hands-on execution (e.g. direct agency steering, budget management, and creative troubleshooting).
You will own the Top-of-Mind (TOM) awareness strategy, ensuring our brands (Lenovo Yoga, Legion, and NEC LAVIE) are the definitive choices for the next generation of PC users.
Key responsibilities:
· Programmatic Ownership: Lead the end-to-end conception and execution of Lenovo’s integrated marketing campaigns, demonstrating the resourcefulness to navigate roadblocks in a lean, fast-paced environment. You own the results, not just the process. Success is measured by market share and brand favorability, not just campaign completion.
Cross Channel Architecture: You lead the Cross-Channel Marketing strategy with clear communication journey. You must ensure the brand story remains high-fidelity whether the customer is seeing a TVCM (ATL) or interacting with an in-store display (BTL). You must ensure that the creative story and message remains consistent across and understand uniqueness of various touch points.
· Business narrative and Creative Bar-Raising: Author high quality campaign briefs that challenges agencies to move beyond generic PC marketing. You provide the strategic vision and have the "high judgment" to push back on mediocre creative work to ensure it resonates with the target audience.
· Technical Evangelism: You possess deep PC/Hardware industry knowledge. You can translate complex AI-PC features into "customer-first" benefits that drive purchase intent. Also, you are familiar with funding structure of the PC business.
Analytical Rigor: Own the marketing scorecard. You must demonstrate strategic agility, using data (Brand Health tracker, Internal datahub, sales trends, and market research etc ) to pivot tactics and creative direction in real time without losing project momentum strategies and prove ROI. You build case for marketing performance, and "Work Backwards" from customer data to define your next strategy.
· Stakeholder Influence: Write and present "narrative documents" to senior leadership to secure budget and alignment for new market opportunities.
Required Qualifications
Experience: 10+ years in marketing, with experience for PC or Hardware industry experience.
The Hybrid Pedigree: A background that includes both Brand Management (In-house) and Strategic Planning (Agency) is highly preferred.
Mastery of the Funnel: Proven track record of moving brand metrics (Awareness, Consideration, Preference) and translating them into sales growth.
Technical Fluency: Deep understanding of the PC ecosystem (AI PC, Gaming, etc.) to translate technical specs into emotional consumer benefits.
Communication: Native-level Japanese and Business-level English (written and verbal).
Agency experience is a big plus
Preferred Qualifications
Experience launching a new category or rebranding a legacy product line.
Experience managing multi-million-dollar budgets with high accountability for performance.
Experiencing managing POE (proof of evidence)
Additional Locations :
* Japan - Tōkyō - Chiyoda-Ku
General Information
Req #
WD00096778
Career area:
Marketing
Country/Region:
Japan
State:
Tokyo
City:
Chiyoda-Ku
Date:
Monday, March 30, 2026
Working time:
Full-time
Additional Locations :
* Japan - Tōkyō - Chiyoda-Ku