Lifecycle & Marketing Automation Lead
Company: Mami
Role summary
Lifecycle & Marketing Automation Lead is a role at Mami in Tel Aviv, Tel-Aviv District, Israel (on-site). Posted 2026-09-07. Experience level: 2-5.
- Job title
- Lifecycle & Marketing Automation Lead
- Company
- Mami
- Location
- Tel Aviv, Tel-Aviv District, Israel
- Work arrangement
- on-site
- Category
- Software Engineering
- Experience level
- 2-5
- Date posted
- 2026-09-07
This is a fantastic opportunity to lead marketing automation efforts and shape customer journeys. You'll have a lot of autonomy in this role, making a real impact on the company's growth while enjoying competitive pay and a flexible schedule.
Job description
We're looking for a Lifecycle & Marketing Automation Lead to join Mami's growth team and lead the design and execution of end-to-end customer journeys.
You'll bring our customer experience vision to life - creating personalized, multi-channel flows that drive engagement, retention, and revenue, while setting the standard for marketing excellence at Mami.
Your main focus will be Email, SMS, and WhatsApp flows, with opportunities to collaborate with Product, Content, and Data teams as Mami continues to scale.
This is a rare opportunity to shape both the customer experience and marketing culture of an early-stage, community-driven startup.
What You’ll Do
Take full ownership of the Marketing Automation platform - optimize templates, manage audiences, integrate data, and monitor deliverability
Build and manage multi-channel customer journeys across Email, SMS, and WhatsApp with personalization, triggers, and A/B testing
Map end-to-end journeys from sign-up to retention and win-back, including segmentation and dynamic content
Analyze results using GA4, attribution, cohort analysis, and LTV metrics to inform strategy
Lead briefs for copy and design, craft action-driven microcopy, and adapt content to target audiences
Collaborate effectively across teams to ensure smooth delivery and execution
Requirements
Proven experience in Marketing Automation in B2C/eCommerce or Consumer Apps
Strong multi-channel experience (Email, SMS, WhatsApp), deliverability, and compliance with opt-in/opt-out regulations
Hands-on experience in building complex flows, advanced segmentation, and templates
Proficiency in GA4, UTM/attribution, A/B testing, and roadmap management
Data-driven & analytical, comfortable reading reports, analyzing data, and using insights to optimize flows and campaigns
Experienced in generating creative ideas and content that drive engagement and results
Highly communicative, proactive, self-driven, and comfortable collaborating across teams in a fast-moving startup environment
About Mami
Mami is a fast-growing B2C commerce startup built on community, trust, and authentic connection. What started as Maayan Adam’s creator-led store has become a leading consumer brand with over 400,000 active users. Now, Mami is evolving into a tech-driven platform empowering creators and communities to build their own personalized shopping experiences, redefining how people connect, create, and shop online.