Marketing Manager
Company: Massive Bio
Role summary
Marketing Manager is a full-time role at Massive Bio in Kadıköy, Istanbul, Turkey (on-site). Posted 2026-10-25. Experience level: 5-10.
- Job title
- Marketing Manager
- Company
- Massive Bio
- Location
- Kadıköy, Istanbul, Turkey
- Work arrangement
- on-site
- Employment type
- full-time
- Category
- Healthcare Support
- Experience level
- 5-10
- Date posted
- 2026-10-25
You’d be joining a mission-driven team at Massive Bio that is genuinely changing how cancer patients find life-saving clinical trials. It is a fantastic opportunity to scale global marketing efforts for an AI-powered platform, offering you the chance to make a tangible impact in the healthcare space while growing your career in a fast-paced environment.
Job description
About Massive Bio
Every cancer patient deserves access to treatment options. Massive Bio is an AI-powered precision medicine platform transforming how cancer patients discover and access clinical trials by eliminating the barriers of geography, financial constraints, and information asymmetry that have historically limited enrollment.
Founded in 2015 and headquartered in US, Massive Bio is scaling its impact globally by powering operations across multiple countries and bringing innovative cancer treatment options to a rapidly growing and diverse population of patients. Through our proprietary AI platform, we connect individuals to clinical trials worldwide and partner with leading pharmaceutical companies, contract research organizations (CROs), and healthcare systems to accelerate drug development and expand equitable access to cutting-edge therapies.
We're recognized as a leader in health-tech innovation. Massive Bio was featured as #4 in Fast Company's Startup 100 list for Turkey and has raised $24M total funding from impact-driven investors including Revo Capital, the International Finance Corporation, and Cavendish Impact Foundation, validating both our business model and our mission-driven approach.
The Opportunity
As we continue to expand our reach and impact, we are looking for an experienced Marketing Manager to lead our marketing function, strengthen our global brand presence, and drive scalable patient acquisition across international markets, with a strong focus on the US.
This is a senior leadership role that combines performance-driven growth marketing with broader marketing responsibilities, including brand development, product marketing, events, partnerships, and integrated marketing communications.
You will lead and develop a marketing team, manage the budgets, and work closely with executive leadership to translate business priorities into measurable marketing outcomes.
The ideal candidate combines strong commercial and analytical thinking with creativity, leadership, and the ability to build a cohesive marketing strategy across both digital and traditional channels.
What You'll Own
Marketing Strategy & Leadership
Own and execute the overall global marketing strategy, with a strong focus on the US market, aligned with Massive Bio's business objectives and patient recruitment priorities.
Lead, mentor, and develop the marketing team and oversight of broader marketing initiatives.
Establish clear team objectives, KPIs, performance expectations, and accountability frameworks.
Develop annual and quarterly marketing plans, budgets, and resource allocation strategies.
Partner with executive leadership to identify growth opportunities, prioritize investments, and support market expansion.
Manage external agencies, vendors, and marketing partners while ensuring high-quality execution and measurable results.
Growth Marketing & Patient Acquisition
Own the overall patient acquisition strategy, ensuring a consistent and scalable pipeline of qualified patients for clinical trial opportunities.
Oversee performance marketing activities across Google Ads, Meta Ads, paid social, search, and other relevant acquisition channels.
Guide the Growth team in campaign strategy, budget allocation, experimentation, and performance optimization.
Monitor and improve acquisition metrics, including cost per acquisition, cost per qualified patient, conversion rates, and marketing ROI.
Lead full-funnel optimization initiatives, from initial patient engagement through qualification and enrollment-related conversion milestones.
Identify and scale new acquisition opportunities through organic search, content, partnerships, referrals, community engagement, and emerging channels.
Collaborate with Clinical Operations, Patient Engagement, Product, and Data teams to improve lead quality, patient journeys, and recruitment outcomes.
Build forecasting, reporting, and measurement frameworks to evaluate marketing effectiveness across campaigns, markets, and clinical studies.
Brand Marketing & Communications
Develop and strengthen Massive Bio's global brand positioning, awareness, and credibility across international healthcare markets, with a particular focus on the US.
Lead integrated brand campaigns that communicate Massive Bio's mission, technology, and value proposition to patients, healthcare providers, and industry stakeholders.
Ensure consistent brand messaging across digital platforms, corporate communications, marketing materials, and external initiatives.
Oversee content marketing, thought leadership, social media strategy, public relations, and corporate marketing communications.
Develop marketing initiatives that build patient trust and reinforce Massive Bio's position in oncology and precision medicine.
Product Marketing & Go-to-Market
Partner with Product and Commercial teams to develop positioning, messaging, and go-to-market strategies for new products, services, and platform capabilities.
Translate complex healthcare and AI-driven solutions into clear, compelling value propositions for relevant audiences.
Support product launches, new clinical study campaigns, and market expansion initiatives.
Develop product marketing materials, presentations, campaigns, and sales enablement assets.
Gather market insights, competitive intelligence, and audience feedback to inform marketing and product strategies.
Events, Partnerships & Traditional Marketing
Plan and oversee Massive Bio's participation in relevant healthcare, oncology, clinical research, and pharmaceutical industry events.
Lead event marketing initiatives, including conferences, exhibitions, webinars, sponsorships, and industry networking opportunities.
Develop integrated marketing campaigns that combine digital acquisition with offline and traditional marketing activities.
Identify opportunities for co-marketing, strategic partnerships, healthcare provider engagement,