General Manager - Optical
Company: National Vision
Role summary
General Manager - Optical is a role at National Vision in Richmond, Virginia, United States (on-site). Posted 2026-08-24. Experience level: 5-10.
- Job title
- General Manager - Optical
- Company
- National Vision
- Location
- Richmond, Virginia, United States
- Work arrangement
- on-site
- Category
- Retail
- Experience level
- 5-10
- Date posted
- 2026-08-24
You’ll be heading up daily operations for a busy optical retail location, focusing on team leadership and ensuring every customer has a great experience. It’s a fantastic opportunity if you enjoy coaching staff and hitting sales targets in a stable, fast-paced retail environment where your hands-on management style really makes an impact.
Job description
Company Description
America’s Best is part of National Vision, one of the largest optical retail companies in the United States. Each location is focused on treating every eye with the attention and expertise they deserve. America’s Best believes in great care, for every kind of eye. Because every eye deserves better.
For more details about America's Best, visit AmericasBest.com .
Job Description
See your leadership skills in focus!
As a General Manager , you’ll lead a talented team, drive results, and create an amazing experience for both patients and associates every single day.
The General Manager is responsible for the overall success, sales, and profitability of the store. This includes managing all aspects of operations — from financial performance and team leadership to merchandising, training, and patient care.
You’ll set the tone for a positive, high-energy environment where exceptional service and teamwork thrive.
What You’ll Do
Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities.
Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
Partner with the Doctor to ensure every patient receives the highest level of care.
Conduct store audits and uphold quality, merchandising, and service standards.
Maintain open communication with the District Manager and provide accurate reporting.
Ensure the store and facility meet all corporate and safety standards.
Additional Responsibilities
Execute marketing, merchandising, and promotional initiatives according to brand standards.
Manage budgets, supplies, and inventory to meet financial goals.
Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
Lead by example — coaching your team toward sales and service excellence.
Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
Ensure compliance with company policies and maintain accurate associate files and records.
In some locations, state laws require certain responsibilities to be performed by individuals with specific licenses or credentials. Job duties and work practices may vary to meet these requirements.
Qualifications
5+ years of retail experience. Supervising experience preferred.
Knowledge of the optical industry is preferred.
Bachelor’s degree or equivalent experience preferred.
Proven ability to lead, coach, and build strong associate relationships.
Strong communication, organization, and problem-solving skills
Passion for providing exceptional customer service and driving sales.
Solid understanding of store operations and business performance.
Additional Information
We reward hard work with competitive pay, bonus opportunities, and a benefits package to support you and your family now and in the future.
Our Benefits Include:
Health & Dental Insurance
401k retirement savings with company match and stock purchase plan
Flex Spending Account
Generous Paid Time Off & Company Holidays
Parental leave
Employee eyewear discount
Short- and Long-Term Disability
Life Insurance
College scholarship program
Focus on Professional Growth and Career Fulfillment:
Training programs available
Access to educational courses
Emphasis on internal promotions and career advancement
Join us today and see your future clearly!
We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, and other legally protected characteristics.
Salary Range: $44,720.00 - $54,454.40 per year
Compensation: USD 44720 - USD 54454 - yearly