Social Media and Brand Specialist

Role summary

Social Media and Brand Specialist is a role at Omega Builders in Temple, Texas, United States (on-site). Posted 2026-08-15. Experience level: 0-2. No degree required.

Job title

Social Media and Brand Specialist

Company

Omega Builders

Location

Temple, Texas, United States

Work arrangement

on-site

Category

Software Engineering

Experience level

0-2

Degree required

No

Date posted

2026-08-15

Job description

Description

Omega Builders is GROWING, and we're looking for a Social Media and Brand Specialist to join our marketing team!

As a proud National Housing Quality Award (NHQA) Silver Winner , we are committed to excellence in everything we do — and that starts with our people.

We are seeking a creative, detail-oriented professional with strong communication skills, a sharp eye for brand consistency, and a genuine desire to join a high-performing team.

We offer competitive pay and a comprehensive benefits package, including generous PTO, medical, dental, vision, and a great workplace culture!

Come be a part of something amazing!

Summary

The Social Media & Brand Specialist serves as the creative voice and visual storyteller of Omega Builders. This role drives brand awareness and customer engagement through social media management, video and creative production, digital content, and integrated campaign support, ensuring brand consistency across all digital and physical touchpoints.

Essential Duties

Social Media Strategy

Plan, create, and schedule original content across active social media platforms to grow brand presence, increase engagement, and attract followers

Manage day-to-day account operations including monitoring, community engagement, and direct messaging using scheduling and automation tools

Plan, manage, and optimize paid social media advertising campaigns to support targeted reach and lead generation; support expansion to additional ad platforms as scope evolves

Manage Omega's online reputation across assigned platforms, responding to comments and reviews with urgency and professionalism

Evaluate and expand the brand's presence on emerging and additional platforms as priorities are identified

Utilize all available platforms to track and report social media campaigns, KPIs and to provide actionable performance improvements

Manage allocated resources for specific projects within established budgetary guidelines

Video Production & Creative Assets

Produce, shoot, and edit video content for social media, website galleries, digital platforms, walkthroughs, and community features

Shoot and edit 3D tours for homes and communities

Oversee, train, and support the sales and marketing team on video platform tools and best practices

Maintain a structured digital asset library of high-resolution media for use across marketing and sales channels

Content & Website Support

Create written content for various marketing needs including home descriptions, website copy, and other brand communications

Update website listings with video content, 3D tours, and other digital assets as homes are released or updated

Coordinate professional photography for model homes and inventory

Design and maintain sales collateral

Integrated Campaigns & Brand Consistency

Support the execution of integrated marketing campaigns across digital, social, and traditional channels to ensure a unified brand message

Research and evaluate competitors’ social media to identify strategic opportunities

Ensure brand consistency across all customer-facing materials, digital platforms, and communications

Events & Support

Attend local industry events, networking functions, and trade shows to build brand awareness and foster partnerships

Support sales and construction teams with content and design-related marketing needs as requested

Communicate updates and marketing initiatives to the sales team

Other duties as assigned

Knowledge, Skills & Abilities

Strong visual storytelling ability with demonstrated proficiency in video production, shooting, and editing

Strong technical ability in professional video editing software to produce high-quality, engaging visual stories.

Comfortable utilizing HubSpot and third-party tools to analyze market sentiment and lead tracking.

Creative design skills with experience producing professional marketing collateral

Analytical ability to interpret social and digital metrics and apply insights to content strategy

Exceptional written communication skills adaptable across audiences and platforms

Highly organized with the ability to manage multiple concurrent projects independently

Teamwork and strong interpersonal skills for effective collaboration

Requirements

Bachelor's degree in Marketing, Graphic Design, Communications, or a related field preferred

Minimum 1–2 years of experience in social media management, content creation, or creative production

Experience in residential construction or real estate a plus