Facebook Ads Specialist - B2B Performance Marketing
Company: Pavago
Role summary
Facebook Ads Specialist - B2B Performance Marketing is a role at Pavago (remote). Posted 2026-08-18. Experience level: 2-5.
- Job title
- Facebook Ads Specialist - B2B Performance Marketing
- Company
- Pavago
- Location
- Remote
- Work arrangement
- remote
- Category
- Software Engineering
- Experience level
- 2-5
- Date posted
- 2026-08-18
If you are looking for a remote role where you can truly own B2B growth, this is a fantastic opportunity to dive deep into performance marketing for Pavago. You will have plenty of room to prove your value through data-driven results while enjoying the freedom of a fully flexible work environment.
Job description
Facebook Ads Specialist – B2B Performance Marketing | Remote Position Type: Full-Time, Remote
Location: Philippines, Pakistan, or Latin America
Working Hours: U.S. Client Business Hours / Required Time-Zone Overlap
About the Role We’re hiring a Facebook Ads Specialist to own and optimize high-budget B2B campaigns across Meta.
You’ll manage approximately $4,000/day in ad spend, taking ownership of targeting, creative testing, budget pacing, lead generation, and overall campaign performance.
This role is ideal for someone who treats an ad account like a business—monitoring performance closely, making fast data-driven decisions, and proactively improving results.
What You’ll Do Own end-to-end Facebook/Meta Ads strategy for B2B campaigns
Manage and optimize approximately $4,000/day in ad spend
Build and test custom, lookalike, and interest-based audiences
Develop targeting strategies for B2B decision-makers
Brief creative teams on new concepts, messaging, and testing opportunities
Run structured A/B and multivariate tests
Monitor daily budget pacing and reallocate spend based on performance
Track CPL, CPA, MQL volume, and pipeline contribution
Identify creative fatigue and underperforming campaigns quickly
Align targeting and messaging with ICPs, sales funnels, and lead qualification criteria
Provide clear performance updates and recommendations to leadership
Requirements Proven hands-on experience managing high-budget Facebook Ads campaigns
Experience managing $1,000+/day in ad spend strongly preferred
Strong experience with B2B Meta advertising and lead generation
Advanced proficiency in Meta Ads Manager
Experience with:
Instant Forms
Meta Pixel
Conversion API (CAPI)
Off-platform conversion tracking
Automated rules
Strong understanding of CPL, CPA, MQLs, ROAS, and pipeline performance
Experience using CRM or marketing automation tools to evaluate downstream lead quality
Strong analytical and optimization skills
Fluent English with strong written communication
What Makes You a Strong Fit You take full ownership of performance, make decisions based on data, and don’t wait for someone else to identify problems.
You’re proactive, comfortable managing significant daily spend, and genuinely interested in understanding B2B buyer behavior and what drives qualified conversions.
What Success Looks Like Efficient CPL and CPA
Consistent generation of qualified B2B leads
Strong MQL volume and pipeline contribution
Accurate daily budget pacing
Continuous improvement through structured testing
Fast identification of performance issues and creative fatigue
Interview Process Initial Screening Call
Spark Hire Video Interview
Recruiter Interview
Client Interview
Offer & Onboarding
Apply Now If you have proven experience managing high-spend B2B Meta campaigns and know how to turn paid media budgets into qualified leads and pipeline, we’d love to hear from you.
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Apply for Facebook Ads Specialist - B2B Performance Marketing at Pavago