Head of Strategic Partnerships & Advertising
Company: Selecta
Role summary
Head of Strategic Partnerships & Advertising is a full-time role at Selecta in Hemel Hempstead, England, United Kingdom (hybrid). Posted 2026-10-22. Experience level: 10+.
- Job title
- Head of Strategic Partnerships & Advertising
- Company
- Selecta
- Location
- Hemel Hempstead, England, United Kingdom
- Work arrangement
- hybrid
- Employment type
- full-time
- Category
- Software Engineering
- Experience level
- 10+
- Date posted
- 2026-10-22
You have the chance to lead partnerships for a massive, pan-European company that reaches millions of people daily through their high-traffic vending and coffee networks. It is a fantastic opportunity to shape advertising strategies for a business that combines physical infrastructure with digital-first solutions across diverse sectors like transport and healthcare.
Job description
About Selecta
Selecta is the largest provider of unattended self-serve coffee and convenience food in Europe, leading the way in vending solutions and specialist coffee services.
Selecta operates across 16 countries within Europe, serving 12 million people every day. Within the UK, we deliver a national service trusted by circa 3,500 businesses to provide digital-first vending solutions across workplaces, schools, universities, hospitals, transport hubs, and other high-traffic environments.
As a 24/7 food and drinks distribution and technology-led powerhouse, Selecta provides millions of moments of joy to end consumers across Europe. Our solutions include digital vending machines, coffee machines, smart fridges, snack markets, and other unattended retail formats.
Purpose of the Role
The Head of Strategic Partnerships & Advertising provides dedicated ownership for developing partnership-led value at Selecta UK, creating investment, income and new-business opportunities alongside core customer sales. The role covers three areas: strategic brand and supplier partnerships, advertising and media, and strategic referral partnerships.
The role is responsible for securing supplier investment and supplier-funded equipment that supports profitable machine deployment while reducing Selecta’s capital requirement; building, selling and growing an advertising proposition across the machine and digital-screen estate; and establishing reciprocal lead-generation arrangements with complementary business service providers.
This is a senior, hands-on commercial role. The role holder is expected to originate opportunities — identifying target partners, opening senior-level discussions, developing compelling propositions and negotiating agreements to final terms for review and approval by the Finance Director UKI — and then to grow successful relationships into repeat, measurable commercial results.
Commercial Origination & Growth Originate opportunities across all three areas, identifying target brands, suppliers, advertisers, media partners and referral partners, and initiating senior-level discussions.
Develop compelling propositions that show partners the value of Selecta’s national machine estate, customer base and digital-screen inventory.
Lead negotiations personally and take agreements to final terms for review and approval by the Finance Director UKI, progressing opportunities from first conversation through approved, signed terms to delivery.
Progress existing partnership opportunities from the outset while building a wider pipeline.
Grow successful relationships through regular performance reviews, renewals and expanded scope, with renewal and expanded-scope terms reviewed and approved by the Finance Director UKI.
Agree priorities and supporting resources with leadership, focusing effort on the highest-value opportunities across the three areas.
Strategic Brand & Supplier Partnerships Develop commercial collaborations with FMCG, beverage, coffee and fresh-food brands that create shared value through supplier investment, co-funded equipment, joint promotional activity and brand visibility across the estate.
Secure supplier investment and supplier-funded equipment that supports profitable machine deployment and reduces Selecta UK’s capital requirement.
Negotiate brand and supplier agreements, aligning terms with supplier and category plans, and submit final terms to the Finance Director UKI for review and approval before signature.
Coordinate the deployment of funded equipment with Operations and Commercial, tracking commitments through to installed, trading machines.
Monitor partner delivery against agreed terms and manage reviews, renewals and underperformance, with any renewal or change to agreed terms reviewed and approved by the Finance Director UKI.
Advertising & Media Own advertising sales end to end — prospecting advertisers and media agencies, building the advertising sales pipeline, delivering commercial pitches, negotiating campaigns and renewals (with campaign and renewal terms reviewed and approved by the Finance Director UKI before booking), and delivering advertising revenue, directly or through media partners.
Assess the machine and digital-screen estate to establish saleable advertising inventory, including screen capability, site profile, connectivity, content management and the audience data available.
Work with Commercial and Account Management, as owners of host-customer relationships, to secure site permissions that are consistent with contract terms and the customer experience.
Define the advertising proposition and routes to market, including direct brand sales, supplier-funded campaigns and media or retail-media partnerships.
Propose pricing, packaging and revenue-sharing models between Selecta, media partners and host customers where applicable, for review and approval by the Finance Director UKI.
Coordinate campaign delivery with Operations, IT / BI and Marketing, covering content scheduling, technical deployment, content standards and brand-safety controls.
Report campaign results to advertisers — delivery against booking, audience reach and sales impact where data allows — to drive renewals and repeat bookings.
Strategic Referral Partnerships Identify and approach complementary business service providers — such as waste management, energy, cleaning, security and facilities management — with overlapping customer bases and compatible service standards.
Define partner qualification criteria covering customer fit, service quality, reputation, commercial terms and data-protection requirements.
Negotiate reciprocal lead-generation arrangements for review and approval by the Finance Director UKI, including the customer proposition, qualification standards and hand-off to Commercial and Account Management for conversion.
Launch controlled pilots with selected complementary business service providers before wider roll-out, once pilot terms have been re
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