Senior CRM Expert (Moldova)
Company: The Customization Group
Role summary
Senior CRM Expert (Moldova) is a full-time role at The Customization Group in Chișinău, Moldova (on-site). Posted 2026-08-27. Experience level: 5-10.
- Job title
- Senior CRM Expert (Moldova)
- Company
- The Customization Group
- Location
- Chișinău, Moldova
- Work arrangement
- on-site
- Employment type
- full-time
- Category
- Software Engineering
- Experience level
- 5-10
- Date posted
- 2026-08-27
You’ll be joining a creative, fast-paced environment where you can really own the CRM strategy and make a tangible impact on customer growth. It is a fantastic opportunity if you enjoy building data-driven roadmaps and want to work with a team that values your expertise without a strict corporate hierarchy.
Job description
Senior CRM Expert
Own our lifecycle marketing strategy across 20+ shops. You’ll set the retention roadmap, raise the bar on how we message millions of customers, and be the senior voice the CRM team learns from. This is the deep-expertise seat, not a first CRM job.
About the role
Have you owned a lifecycle strategy and moved the numbers — not just shipped campaigns? We're hiring the senior CRM seat: the person who sets the retention roadmap across 20+ shops and raises the bar for everyone around them.
TCG reaches millions of customers across 20+ shops, and retention is where a lot of the value sits. This role owns the lifecycle strategy end-to-end: which programs we run, how we segment, how we measure, and how we keep improving. You’ll set direction, dig into the hard problems yourself, and lift the whole team’s craft.
The Customization Group is a global leader in mass customization and print-on-demand e-commerce. We manufacture up to 2.5 million unique, personalized products daily across production sites in Germany, Poland, the USA, and Latvia. Millions of customers find us through our 20+ online shops and 1,000+ partner stores. Retention across that footprint is the lever this role owns.
In a nutshell - own the CRM strategy, drive the hard programs, and set the standard for the team.
At a glance
Location
Chisinau, Moldova
Fulltime · Onsite
Team
CRM / Lifecycle
reporting into CRM leadership
Scope
Lifecycle strategy
segmentation · measurement
Hours
CET overlap (required)
Riga & Cologne core hours
Experience
Typically 5+ years
incl. strategy ownership
Start date
Flexible
around your notice period
The role in detail
What you'll do, and what we need from you. Side by side, no surprises.
What you will do
Day-to-day, week-to-week. Real work, not job-description boilerplate.
→ Own the lifecycle roadmap. Decide which retention programs we run across shops and why — welcome, retention, win-back, loyalty, reactivation.
→ Lead segmentation & targeting strategy. Define how we slice audiences and match message to moment across brands.
→ Own measurement. Set the KPIs, run the tests, and turn results into the next round of improvements.
→ Raise the bar. Mentor the CRM team, review work, and set the standard for quality and process.
→ Partner cross-functionally. Align with brand, product and data teams on the retention agenda.
Requirements
What we genuinely need. Short list on purpose.
Must have
→ Typically 5+ years in CRM/lifecycle/retention marketing, including owning strategy , not only execution.
→ Proven results improving retention or lifecycle KPIs you can talk through concretely.
→ Deep hands-on command of a CRM/ESP platform (Emarsys, Iterable, Braze, CleverTap or similar).
→ Hands-on, demonstrable experience with agentic AI — workflows you've actually built and run, not just general familiarity with AI tools.
→ Strong on segmentation, testing and measurement — you reason from data.
→ Working-level English for a globally distributed team.
Nice to have
→ Multi-brand or multi-market CRM experience at scale.
→ SQL for self-serve analysis.
Why this role
“The senior CRM seat at TCG” comes with real ownership, not a fancy title on someone else's roadmap. Here's what's actually true.
Ownership
The senior seat
You set the strategy rather than execute someone else’s — the roadmap is yours to defend.
Strategy owner
Scale
Leverage that shows up in numbers
20+ shops and millions of customers — good retention work moves real revenue here.
20+ shops | Millions of customers
Team
Anchor the team's craft
You shape how the CRM team works and learns — mentoring, reviewing, and setting the standard for quality and process.
Mentoring | Standards
Tooling
The stack behind the strategy
Emars
Apply for Senior CRM Expert (Moldova) at The Customization Group