Marketing Specialist

Role summary

Marketing Specialist is a full-time role at X-Rite in Seoul, South Korea (hybrid). Posted 2026-08-26. Experience level: 2-5.

Job title

Marketing Specialist

Company

X-Rite

Location

Seoul, South Korea

Work arrangement

hybrid

Employment type

full-time

Category

Sales

Experience level

2-5

Date posted

2026-08-26

Job description

Job Description

Marketing Specialist, Korea

1. Position Overview

Position Title

Marketing Specialist, Korea

Department

Marketing

Employment Type

Regular Full-time Employee (Permanent)

Contract Period

Indefinite / Permanent employment

Desired Start Date

As soon as possible (negotiable)

Reason for Hiring

New role to strengthen Korea marketing, lead generation, and sales enablement

2. About the Position

X-Rite is a global leader in color science and technology, providing color measurement instruments, software, and services to customers across printing, packaging, automotive, plastics, coatings, and other industries.

The Marketing Specialist, Korea will support business growth by planning and executing local B2B marketing programs, developing qualified leads, and enabling the Korea sales team. The role covers market analysis, quarterly promotions, trade shows, seminars and webinars, digital campaigns, content localization, and lead management.

This position works closely with the Korea sales team, APAC marketing, channel partners, and external vendors. Success will be measured through clear activity and pipeline KPIs, including campaign execution, MQL creation, lead follow-up, data quality, and contribution to new business opportunities.

3. Job Responsibilities

A. Market Analysis and Marketing Execution

Conduct market, customer, industry, and competitor analysis and translate findings into actionable recommendations for the Korea business

Support annual marketing planning and develop quarterly promotions aligned with sales priorities, target segments, and product strategies

Plan and coordinate trade shows, customer seminars, webinars, and in-house events, including vendors, logistics, materials, and on-site support

Execute digital marketing activities such as website updates, social media posts, email campaigns, webinars, and paid campaign coordination

Track campaign schedules, budgets, purchase orders, invoices, and vendor deliverables to ensure accurate and on-time execution

Maintain marketing collateral, promotional materials, event assets, and related inventory

B. Lead Generation and Campaign Management

Manage first-line follow-up for inbound inquiries from the website, digital campaigns, events, and channel activities

Qualify prospects and convert relevant inquiries into Marketing Qualified Leads (MQLs) for timely sales follow-up

Conduct or coordinate post-event and campaign follow-up calls and emails to identify customer needs and sales opportunities

Register leads, maintain customer and activity records, and ensure data quality in Salesforce (SFDC)

Maintain lead, campaign, and weekly KPI trackers, including MQL volume, follow-up status, conversion, pipeline contribution, and next actions

Analyze campaign results and recommend improvements to targeting, messaging, channel selection, and follow-up activities

C. Sales Enablement and Cross-functional Support

Create and maintain sales support materials, standard documents, campaign templates, customer communications, and presentation content

Localize global marketing content for the Korean market and coordinate reviews, revisions, production, and printing with internal teams and vendors

Support demonstration equipment and catalog logistics when required, including shipment, return, inventory, and related documentation

Collaborate with Korea sales, APAC marketing, channel partners, and external agencies; provide on-site support and travel domestically when required

4. Required Experience & Skills

Must-have Qualifications

3+ years of relevant experience in B2B marketing, demand generation, sales support, or a related commercial role

Hands-on experience coordinating marketing campaigns, customer events, digital activities, or lead-generation programs

Strong project management and multitasking skills, with accurate and on-time execution across multiple stakeholders

Strong Excel and PowerPoint skills, including practical use of functions, pivot tables, data summaries, and business presentations

Professional Korean communication skills and working-level English for business email, meetings, and global collaboration

Preferred

Experience using CRM and marketing automation tools such as Salesforce, Pardot, or equivalent platforms

Experience in industrial, technology, printing, packaging, automotive, coatings, plastics, or other B2B markets

Experience with digital marketing, content creation, social media, email campaigns, webinars, or paid media

Ability to analyze market and campaign data and convert insights into practical commercial actions

5. Tools Used

Salesforce (SFDC): Lead, customer, activity, campaign, and opportunity-related data management

Microsoft 365: Outlook, Excel, Word, PowerPoint, Teams, and OneDrive

Marketing automation and analytics tools: Pardot and other company-approved platforms

Digital and creative tools: Website CMS, webinar platforms, social media tools, Canva, and Adobe applications

AI productivity tools: Company-approved tools such as Microsoft Copilot, ChatGPT, and DeepL

6. Language Skills

Korean: Native or full professional proficiency, with strong written and verbal communication skills.

English: Working proficiency for business emails, meetings, reports, and collaboration with regional and global teams.

7. Working Conditions

Reporting Manager

Korea Senior Sales Manager,

with functional collaboration with NAPAC Marketing

Working Hours

Monday to Friday, full-time, in accordance with company policy

Work Style

Korea office-based role; hybrid work and domestic travel in accordance with company policy and business needs

Location

X-Rite Korea Office, Seoul, South Korea

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique a