Field Marketing Manager

Role summary

Field Marketing Manager is a role at 1st Phorm International in Fenton, Missouri, United States (on-site). Posted 2026-08-20. Salary: USD 70,000–80,000 per year. Experience level: 5-10.

Job title

Field Marketing Manager

Company

1st Phorm International

Location

Fenton, Missouri, United States

Work arrangement

on-site

Category

Software Engineering

Salary

USD 70,000–80,000 per year

Experience level

5-10

Date posted

2026-08-20

Job description

ABOUT 1ST PHORM

1st Phorm is a rapidly growing fitness and lifestyle company. We offer a fast-paced, competitive work environment, that provides an opportunity to grow your career like no other place in the world. 1st Phorm represents more than just a supplement company. It’s a movement to help real people get real and long term results. A movement to change the way people behave toward each other. It’s working to do the best you can and do the right thing ... even if it may not be the quickest or easiest way to get there.

OUR CORE VALUES

LOYALTY. GO THE EXTRA MILE. STAY HUMBLE. BE DISCIPLINED. ACCEPT RESPONSIBILITY. TAKE INITIATIVE. LEAD BY EXAMPLE. BUILD POSITIVE & FUN RELATIONSHIPS. ALWAYS BE LEARNING. BE SELFLESS. BE ENTHUSIASTIC. BELIEVE.

WHY THIS ROLE

This is the leadership seat for 1st Phorm's national field marketing function. You'll own the Street Team, the field marketing budget, and the strategy behind how we show up in grassroots, retail, and event spaces across the country at a moment when the brand is expanding aggressively across Better For You (BFY) and Phorm Energy. This role has a clear growth trajectory within the Events & Activations team and significant autonomy to build, test, and scale new field marketing approaches.

POSITION OVERVIEW

The Field Marketing Manager is responsible for leading and scaling 1st Phorm's field marketing operations across grassroots, retail, and event activations nationwide. This role ensures our field team operates at a high level of execution, professionalism, and measurable performance while driving brand growth, retail velocity, and consumer acquisition in-market.

The Field Marketing Manager will oversee street team leadership, budget management, scheduling, grassroots strategy, guerrilla marketing innovation, and field-level ROI tracking ensuring every activation supports broader company growth objectives.

This role is both strategic and hands-on.

CORE RESPONSIBILITIES

Field Team Leadership & Performance Management Directly manage the 1st Phorm Street Team

Lead weekly field marketing team meetings

Establish clear performance expectations and KPIs

Conduct ongoing coaching, training, and accountability check-ins

Ensure high-level execution standards across all activations

Maintain strong team morale, communication, and discipline across a distributed, multi-market team

Develop future field leaders and succession planning

Event & Activation Execution Oversight Oversee planning and execution of: Grassroots activations

Retail samplings

Regional events

Trade shows

Guerrilla marketing initiatives

Ensure all activations are: On-brand

On-budget

Logistically sound

Measurable

Review and approve event briefs, run-of-shows, and staffing plans

Step into key events as on-site lead when required

Budget Ownership & Financial Discipline Own and manage the national field marketing budget

Track spend vs. forecast monthly

Approve field expenses and travel

Identify cost efficiencies without sacrificing impact

Provide budget reporting to Director of Events

Ensure strong ROI alignment across all field initiatives

Scheduling & Logistics Management Ensure adequate staffing for all field events

Prevent schedule conflicts and overextension

Maintain activation coverage across priority markets

Market Opportunity Development Identify and bring new event opportunities to the table

Source grassroots and regional events aligned with: Fitness

College

Motorsports

First Responder communities

Evaluate opportunities based on: Sampling Reach

Cost

Audience alignment

Sampling rights

Data capture potential

Retail proximity

Present structured opportunity briefs for leadership approval

Guerrilla Marketing & Growth Innovation Develop and execute creative, high-impact, low-cost guerrilla marketing tactics

Identify unconventional ways to: Drive product trial

Capture emails/SMS

Create organic content

Generate local buzz

Pilot new activation concepts and measure results

Continuously test and iterate new in-market growth strategies

Retail & Velocity Support Align field efforts with retail growth priorities

Ensure field activations are strategically placed near retail partners

Support velocity-building initiatives (store competitions, samplings, etc.)

Track and report on retail lift tied to activations

Reporting & KPI Tracking Track and report on: Samples distributed

Emails/SMS captured

Retail lift (where applicable)

Cost per activation

Cost per lead

Impressions & engagement

Deliver concise weekly updates

Participate in bi-monthly performance reviews

Ensure field data is properly documented and measurable

Cross-Functional Collaboration a. Work closely with: Media/creative team

BFY team

Student Marketer program

Legionnaire program

Operations & Logistics

Ensure brand consistency across all field touchpoints

Provide creative briefs for field assets and signage

Communicate clearly across departments

Brand Representation & Culture Represent 1st Phorm with professionalism and integrity

Maintain high appearance and conduct standards for the team

Protect brand image at all events

Lead with intensity, ownership, and accountability

Key Performance Indicators (KPIs) Samples Distributed

Cost per sample distributed

Data capture

On site sales

Budget adherence

Retail velocity impact

QUALIFICATIONS

5+ years experience in field marketing, event marketing, or brand activations, including at least 2+ years managing a distributed or multi-market field team

Experience in field marketing or brand activation within CPG, supplements, beverage, or fitness industries strongly preferred with competitor brand experience being a plus

Proven leadership and team management experience, including managing remote or geographically dispersed teams

Strong budgeting and financial oversi