Regional Field Marketing Manager

Role summary

Regional Field Marketing Manager is a role at 1st Phorm International in Texas, United States (remote). Posted 2026-08-20. Salary: USD 75,000–100,000 per year. Experience level: 2-5.

Job title

Regional Field Marketing Manager

Company

1st Phorm International

Location

Texas, United States

Work arrangement

remote

Category

Software Engineering

Salary

USD 75,000–100,000 per year

Experience level

2-5

Date posted

2026-08-20

Job description

REGIONAL FIELD MARKETING MANAGER - TEXAS

ABOUT 1ST PHORM

1st Phorm is a rapidly growing fitness and lifestyle company. We offer a fast-paced, competitive work environment, that provides an opportunity to grow your career like no other place in the world. 1st Phorm represents more than just a supplement company. It’s a movement to help real people get real and long term results. A movement to change the way people behave toward each other. It’s working to do the best you can and do the right thing ... even if it may not be the quickest or easiest way to get there.

OUR CORE VALUES

LOYALTY. GO THE EXTRA MILE. STAY HUMBLE. BE DISCIPLINED. ACCEPT RESPONSIBILITY. TAKE INITIATIVE. LEAD BY EXAMPLE. BUILD POSITIVE & FUN RELATIONSHIPS. ALWAYS BE LEARNING. BE SELFLESS. BE ENTHUSIASTIC. BELIEVE.

POSITION OVERVIEW

The Regional Field Marketing Manager for Texas is responsible for driving the execution, performance, and growth of 1st Phorm's field marketing efforts across the state. This role owns the planning and on-the-ground execution of events, retail activations, and grassroots initiatives, while ensuring alignment with company objectives around brand awareness, consumer acquisition, and retail velocity.

This position requires a high level of ownership, leadership, organization, and the ability to operate both strategically and tactically in a fast-paced environment.

CORE RESPONSIBILITIES

Event Execution & Market Activation Lead the execution of all field marketing events across Texas (fitness events, retail activations, community events, etc.)

Ensure all activations are executed at a high level and reflect 1st Phorm brand standards

Manage event logistics including setup, breakdown, staffing, inventory, and on-site operations

Act as the on-site lead for key events and initiatives

Retail Sampling Support Drive in-store activations and sampling efforts to support retail partners (H-E-B, gyms, specialty, etc.)

Work to increase product awareness, trial, and retail velocity in key markets

Build relationships with store managers and regional partners to support ongoing growth d. Execute against "Better For You" product initiatives (bars & sticks)

Team Leadership & Development Lead and support the Texas street team and field reps

Ensure team members are prepared, aligned, and executing at a high level

Provide clear communication, direction, and accountability before, during, and after events d. Assist in training and onboarding new field marketing team members

Planning & Coordination Assist in identifying and recommending new event opportunities within Texas

Support scheduling and coordination of events in alignment with company priorities

Collaborate with internal teams (Events, Wholesale, Legionnaire, Student Marketer, etc.) to ensure alignment

Maintain clear and organized event plans, timelines, and communication

Inventory & Asset Management Manage local inventory of field marketing assets (tents, tables, product, signage, vehicles etc.)

Ensure all equipment is maintained, accounted for, and event-ready

Communicate needs for replenishment, replacement, or additional assets

Performance Tracking & Reporting Track and report key metrics from events, including: Product sampling volume

Consumer engagement / new contacts

Retail impact and velocity

Event attendance and reach

Provide post-event recaps and insights to improve future performance

Identify opportunities to increase efficiency and ROI across activations

Brand Representation Represent 1st Phorm with professionalism, energy, and authenticity at all times

Ensure brand presence is consistent, impactful, and aligned with company standards

Act as a key ambassador of the brand within the Texas market

KEY PERFORMANCE INDICATORS (KPIs)

Key Performance Indicators (KPIs) Samples Distributed

Cost per sample distributed

Data capture

On site sales

Budget adherence

Retail velocity impact

QUALIFICATIONS

3-5+ years experience in Field Marketing, Events or Brand Activation

Familiarity with CPG / Retail brand structure and operations

Strong organizational and leadership skills

Ability to manage multiple events and priorities simultaneously

Excellent communication and problem solving abilities

Self-starter with a high level of ownership and accountability

Willingness to travel frequently within Texas and work nights/weekends as needed

WHAT SUCCESS LOOKS LIKE IN THIS ROLE

Events are executed at a consistently high level with no gaps in planning or delivery

Texas becomes a top-performing market in terms of sampling, engagement, and retail growth

Strong relationships are built with retail partners and local communities

The field marketing team operates with discipline, energy, and alignment

Clear reporting and insights help drive smarter decisions and better ROI

BENEFITS

Health, dental, and vision insurance

Paid time off

401(k)

Paid maternity and parental leave

Employee discount

Access to the on-site gym and company amenities

Professional development and educational resources

Company events, community initiatives, and team activities

WORK LOCATION

Remote - Based in Texas with travel throughout Texas