Founder's Associate – Marketing & Growth

Role summary

Founder's Associate – Marketing & Growth is an internship role at akirolabs in Berlin, Germany (hybrid). Posted 2026-10-14. Experience level: 0-2. No degree required.

Job title

Founder's Associate – Marketing & Growth

Company

akirolabs

Location

Berlin, Germany

Work arrangement

hybrid

Employment type

internship

Category

Software Engineering

Experience level

0-2

Degree required

No

Date posted

2026-10-14

Job description

Company Description

Who We Are

akirolabs is the AI-powered operating system for strategic procurement. Our mission is to elevate procurement from a tactical, cost-focused function into a true strategic value creator. By combining world-class methodology, advanced AI, and intuitive collaboration into our category management platfrom, akirolabs empowers procurement teams to deliver 4–5× higher business value beyond savings — driving innovation, sustainability, resilience, and growth.

Headquartered in Berlin, akirolabs was founded in 2021 by a team of procurement and consulting veterans from Siemens, Vodafone, KPMG, and Roland Berger, and is backed by top-tier investors and European innovation grants. Recognized by leading analysts such as Kearney, Spend Matters, and the appliedAI Institute, akirolabs is shaping the next generation of strategic procurement technology.

Today, akirolabs serves leading enterprises across industries — from energy and life sciences to financial services and manufacturing — helping them transform procurement into a data-driven, collaborative, and future-ready strategic function.

Job Description

The impact you’ll make

Join akirolabs at a defining moment in our growth journey, with real opportunities to take ownership and make an impact. Your work will define how the world sees akirolabs and you’ll shape how akirolabs is perceived by the market, positioning us as the leading SaaS solution for category management and procurement.

You’ll take ownership of content and core marketing initiatives that directly fuel our sales pipeline, amplify our thought leadership, and build akirolabs’ authority across the procurement ecosystem. Your creativity and analytical mindset will turn ideas into measurable impact — driving visibility, engagement, and conversion across every stage of the buyer journey.

In a market ready for AI driven procurement transformation, your storytelling, execution, and growth instincts will help us capture this momentum, elevate our brand, and and helping us achieve our ambitious goal of inbound-driven growth.

In this role you will:

Theme 1: Content & Thought Leadership

Execute akirolabs’ content strategy across marketing, sales, and product goals

Create and manage content: blogs, case studies, customer stories, newsletters, LinkedIn posts, webinar scripts

Research topics around procurement to produce thought-leadership posts and materials (ebooks, trend reports, and blog posts) that reinforce akirolabs’ position as a leader in procuretech SaaS category

Bring creative ideas to life that drive inbound lead pipeline and brand authority.

Theme 2: Campaigns & Visibility

Support the creation and execution of joint partner events, webinars, and other initiatives to drive engagement

Build, nurture and qualify akirolabs’ marketing audience through targeted campaigns and email marketing (e.g., ActiveCampaign)

Develop and execute on-page SEO and AEO strategies to increase akirolabs’ visibility across platforms (e.g., Google Search, ChatGPT, Gemini, Perplexity)

Stay ahead of market trends and competitor content, identifying opportunities for new content and campaign themes

Theme 3: Enablement & Performance

Maintain collaboration spaces (e.g., SharePoint, content trackers) to ensure teams have organized and accessible resources

Create and update sales enablement and solution consulting materials (e.g., sales decks, one pagers, workshop decks)

Monitor website performance and report on traffic, and conversions using tools like GA4 and GSC

Become AI Native: Proactively identify opportunities to leverage AI to accelerate your work and experiment with new approaches

Qualifications

Your Values

Scrappy problem-solver who figures things out independently rather than waiting for detailed instructions

You learn quickly. You enjoy picking up new technologies, adapting to new contexts, and solving unfamiliar problems.

The ability to thrive in ambiguity and work autonomously as a high level contributor

Team-First mentality: flexibility to lead, or support, as no job is too small or too big

Comfort with AI tools and willingness to experiment

You bring creativity to both your strategic thinking and execution, developing innovative ideas that drive real business impact

You are motivated to build something from the ground up for a minimum of 5 months

Your Profile

You have a genuine interest for marketing and content-driven work, with the ability to quickly grasp new topics and turn complex ideas into clear, engaging, and accessible narratives.

You are currently pursuing or have already obtained a bachelor's or master's degree in business administration, or a comparable subject at a university or business school.

You have initial professional experience in a challenging, dynamic work environment (e.g., consulting, investment banking, high-growth startups, etc.).

Preferably experienced with building content-driven inbound lead funnels — including creating case studies, white papers, editorials, one-pagers, SEO-optimized articles, and web pages.

Initial experience in managing marketing channels such as SEO, social media, email campaigns, and paid advertising.

Skilled in using visual design tools like Canva; proficiency in Photoshop is a plus.

Familiarity with marketing automation, CMS and analytics tools such as ActiveCampaign, Mailchimp, Google Analytics, Webflow and Google Search Console.

A constant user and explorer of AI tools - you should already be using Claude/ChatGPT/Gemini/Perplexity, image/video generation tools daily.

You are a strong communicator with excellent written and interpersonal skills in English; German is a big plus

You don’t need to meet every single requirement — if you’re motivated to learn and grow into this role, we want to hear from you!

Additional Information

Why It Matters

Procurement shapes how organizations connect with the world — from the suppliers they choose to the innovations they