Manager - Digital Marketing and Inside Sales

Role summary

Manager - Digital Marketing and Inside Sales is a role at Axonect in Kuala Lumpur, Kuala Lumpur, Malaysia (on-site). Posted 2026-09-01. Experience level: 5-10.

Job title

Manager - Digital Marketing and Inside Sales

Company

Axonect

Location

Kuala Lumpur, Kuala Lumpur, Malaysia

Work arrangement

on-site

Category

Sales

Experience level

5-10

Date posted

2026-09-01

Job description

Overview

The Manager – Digital Marketing and Inside Sales at Axonect is responsible for planning, executing, and optimizing digital marketing, lead generation, account-based marketing, CRM pipeline management, and inside sales initiatives that support business growth, customer acquisition, and revenue pipeline development.

This role focuses on building brand awareness and engagement across digital channels, generating and qualifying marketing leads, executing direct outreach programs, managing digital campaigns, supporting demand generation and RFI consideration awareness, and ensuring strong alignment between Marketing and Sales.

The incumbent will manage the digital marketing and inside sales function, including campaign execution, lead qualification, CRM tracking, pipeline reporting, marketing automation, channel management, analytics, and data-driven optimization. The role will also contribute to relevant Marketing Strategy & Operations areas, including campaign performance tracking, marketing technology stack management, budget inputs, brand governance, and strategic growth initiatives.

Key Responsibilities

Digital Marketing Strategy and Campaign Execution

Develop and execute digital marketing strategies that support Axonect's brand awareness, lead generation, demand generation, customer engagement, and revenue pipeline objectives

Plan, manage, and optimize digital campaigns across relevant channels, including website, landing pages, email, paid media, social media, search, display, and partner platforms

Build integrated digital campaign plans in collaboration with Product Marketing, Creative, Corporate Communications, Sales teams and Senior Leadership

Develop campaign briefs, audience targeting plans, channel plans, conversion journeys, and performance KPIs for digital marketing initiatives

Ensure digital campaigns are aligned with product positioning, brand guidelines, target customer segments, and business priorities

Continuously optimize campaign performance based on engagement, conversion, lead quality, cost efficiency, and pipeline contribution

Lead Generation, Qualification and Direct Outreach

Drive marketing qualified lead generation through digital campaigns, account-based marketing, outbound outreach, events, webinars, content campaigns, and partner initiatives

Establish and manage lead qualification processes, lead scoring criteria, and handover workflows between Marketing, Inside Sales, and Sales teams

Lead direct outreach initiatives to engage target accounts, prospects, partners, and priority customer segments

Manage inside sales activities, including prospect identification, outreach sequencing, lead nurturing, appointment setting, qualification calls, and opportunity handover

Ensure timely follow-up on campaign-generated leads, event leads, website inquiries, webinar participants, and partner referrals

Monitor lead quality, conversion rates, sales acceptance, and pipeline progression to improve the effectiveness of lead generation activities

CRM Pipeline Management and Lead Progression Tracking

Manage CRM usage, lead entry, lead tracking, pipeline progression, campaign attribution, and marketing-to-sales handover processes.

Ensure all leads, contacts, accounts, activities, and opportunity-related updates are accurately captured and maintained in the CRM

Track lead progression from inquiry to MQL, SQL, opportunity, and pipeline contribution

Develop reports and dashboards to monitor lead volume, source performance, conversion rates, outreach productivity, and sales follow-up effectiveness

Work with Sales and Business Development teams to improve visibility of marketing-sourced and marketing-influenced pipeline

Identify pipeline gaps, lead leakage points, and process improvements to enhance lead progression and sales conversion

Account-Based Marketing and Demand Generation

Develop and execute account-based marketing campaigns targeting priority accounts, strategic customer segments, and high-value prospects

Work with Sales and Product Marketing to define account lists, buying committees, pain points, messaging, engagement tactics, and follow-up journeys

Create and manage ABM campaign workflows, personalized outreach plans, targeted content distribution, and account-level engagement tracking

Support demand generation and RFI consideration awareness by promoting Axonect's product capabilities, customer proof points, and solution relevance to target markets

Collaborate with Product Marketing and Creative teams to develop campaign assets, landing pages, emails, ads, product messaging, and nurture content

Digital Channel Management and Brand Engagement

Manage Axonect's digital channels to ensure consistent visibility, engagement, lead capture, and brand presence

Oversee website and landing page performance, including content updates, conversion optimization, user journeys, analytics, and campaign integration

Manage email marketing, marketing automation workflows, nurture campaigns, and customer/prospect communications where applicable

Coordinate social media and paid campaign activities with Corporate Communications, Product Marketing, and Creative teams to ensure message consistency

Monitor digital engagement, audience behavior, channel performance, and campaign trends to identify improvement opportunities

Ensure digital channel execution follows approved brand, messaging, data privacy, and governance standards

Marketing Technology, Automation, Analytics and Reporting

Manage the marketing technology stack relevant to digital marketing, CRM, email marketing, campaign automation, analytics, reporting, and lead management

Implement marketing automation workflows for lead nurturing, segmentation, scoring, campaign follow-ups, and lifecycle communications

Maintain accurate data flows between marketing platforms, CRM, analytics tools, and reporting dashboards

Track, analyze, and report digital m