Manager, House of Content & Studio Kijang, Strategic Communications Department
Company: Bank Negara Malaysia
Role summary
Manager, House of Content & Studio Kijang, Strategic Communications Department is a full-time role at Bank Negara Malaysia in Kuala Lumpur, Kuala Lumpur, Malaysia (on-site). Posted 2026-11-02. Experience level: 5-10.
- Job title
- Manager, House of Content & Studio Kijang, Strategic Communications Department
- Company
- Bank Negara Malaysia
- Location
- Kuala Lumpur, Kuala Lumpur, Malaysia
- Work arrangement
- on-site
- Employment type
- full-time
- Category
- Software Engineering
- Experience level
- 5-10
- Date posted
- 2026-11-02
You’ll get to lead creative storytelling and production for Malaysia's central bank, shaping how they connect with the public and internal teams through high-quality video and digital content. It is a unique opportunity to build a modern studio environment and drive impactful campaigns that make complex financial policies accessible and engaging.
Job description
Responsible for enhancing brand perception and helping BNM communicate its work and mission effectively to audiences within and beyond BNM via:
Creating digital content, overseeing performance analytics, and executing social media & internal communications strategy
Delivering studio production services e.g. video shooting, producing and editing, video recording, broadcasting and livestreaming
Strategising and executing communication plans and campaigns for line departments on their policies and initiatives
Responsibilities
PRINCIPAL ACCOUNTABILITIES
Manage content creation for all social media and internal communication platforms which include: Content ideation and strategy
Strategic writing, copywriting and storyboarding
Designing of collaterals
Video shooting, producing and editing
Monitoring and management of interactions on social media platforms post-posting
Content planning, scheduling, and publishing – Manage the planning and execution of the content calendar that is aligned to BNM’s business plan and key events
Social media reporting – Analyse and prepare weekly performance reports
Photography and videography – Plan the execution of studio-quality photoshoots, video recording, broadcasting and livestreaming
Coordinate and manage logistic arrangements for studio equipment, scout and plan for shooting location
Manage the repair/servicing of faulty studio equipment to ensure services and equipment are always at the optimum level
Relationship management – Provide communication advisory and support to client departments within BNM
NATURE OF ACCOUNTABILITIES AND COMPETENCIES
Job Complexity & Problem Solving:
This role operates at both strategic and tactical levels, with a strong emphasis on executional leadership. The manager is responsible for shaping content strategies that align with BNM’s broader communication objectives, while also overseeing the end-to-end delivery of multimedia content across platforms. The role involves solving complex and often ambiguous problems, such as translating nuanced policy positions into accessible narratives, managing reputational risks in digital spaces, and adapting strategies to shifting audience behaviours and platform algorithms. It requires synthesising diverse inputs to develop effective communication solutions. Conceptual and innovative thinking is essential, particularly in leading the team to explore new formats, technologies and engagement approaches that enhance BNM’s visibility and impact across digital channels.
Leadership & Stakeholder Management:
This role carries people management responsibilities, including supervising and developing a team of content creators and multimedia specialists. The manager provides direction, coaching, and quality assurance across all aspects of content production and platform management. Stakeholder engagement is primarily internal, involving coordination with line departments, department and BNM’s management, and cross-functional teams to ensure communication outputs are aligned with organisational priorities. While most engagements are routine in nature, the manager plays a key role in ensuring consistency, responsiveness, and strategic alignment across all touchpoints. The role also oversees vendor relationships and production logistics, requiring strong organisational skills and the ability to manage multiple moving parts effectively.
Qualifications
Academic Qualifications: Bachelor’s degree in communications, marketing, creative multimedia, broadcasting, photography, film studies, journalism, public relations or policy-relevant areas
Experience: At least 5 years of working experience in social media content creation, photography or videography or similar role
Language: Good command of English and Bahasa Melayu