Senior Manager- Product Marketing
Company: CleverTap
Role summary
Senior Manager- Product Marketing is a full-time role at CleverTap in Mumbai, Maharashtra, India (on-site). Posted 2026-09-08. Experience level: 5-10.
- Job title
- Senior Manager- Product Marketing
- Company
- CleverTap
- Location
- Mumbai, Maharashtra, India
- Work arrangement
- on-site
- Employment type
- full-time
- Category
- Customer Service
- Experience level
- 5-10
- Date posted
- 2026-09-08
This is a fantastic opportunity to lead product marketing efforts at a growing company. You'll have the chance to shape product strategy and drive market success, with excellent growth potential within the organization.
Job description
About the Role :
We are looking for a Product Marketing leader to drive positioning, messaging, go-to-market strategy, and sales enablement for CleverTap’s products and solutions. This role will sit at the intersection of Product, Sales, Marketing, and Customer Success, acting as the voice of the market internally and the voice of the product externally. You will translate customer and market insights into differentiated product narratives, strengthen sales effectiveness, and identify opportunities to drive pipeline, win rates, and growth across key segments and verticals.
What will you do :
. Market & Field Intelligence
Track market trends, customer needs, and competitors using AI-assisted monitoring
Maintain competitive battlecards and sales intelligence, including patterns from AI-surfaced call data
Bridge field and product teams so market feedback shapes product strategy
2. Positioning & Sales Enablement
Define positioning, messaging, and narratives for our ICPs and buyer personas
Produce sales collateral (decks, one-pagers, ROI tools) — use AI to speed up drafts, own the final accuracy and strategy
Equip and train sales to improve win rates and deal velocity
3. Vertical Strategy & Demand Generation
Own GTM for your vertical(s): TAM, TAL, segmentation, and high-potential use cases, using AI/analytics tools to model and stress-test assumptions
Partner with digital marketing on campaigns for pipeline generation
4. Senior Leadership Engagement on High-Value Deals
Prep senior leadership for key customer conversations: briefing docs, talking points, anticipated objections
Advise leadership on how to frame our value proposition on the deals that matter most
What are we looking for ?
Must Have :
7+ years of experience in Product Marketing, Product Strategy, GTM Strategy, Management Consulting, or related roles, preferably in B2B SaaS or Enterprise Technology.
Strong experience in product positioning, messaging, storytelling, GTM strategy, and sales enablement.
Proven track record of working closely with Sales and Product teams to drive pipeline, win rates, adoption, or revenue outcomes.
Strong understanding of enterprise buying journeys, complex sales cycles, ICP definition, segmentation, TAM/TAL, and vertical strategy.
Excellent analytical and strategic thinking skills, with the ability to translate market, customer, competitive, and sales data into actionable recommendations.
Strong stakeholder management and executive presence, with the ability to influence across Product, Sales, Marketing, Customer Success, and senior leadership.
Strong written and verbal communication skills, with the ability to create and present compelling narratives to senior stakeholders.
Hands-on experience using AI tools for research, analysis, content development, and day-to-day marketing execution.
Comfortable working in a fast-paced, high-growth environment with a strong bias for ownership and execution.
Good to Have :
Experience in MarTech, Customer Engagement, CRM, CDP, Analytics, AI, or adjacent technology domains.
Experience working with enterprise SaaS products and complex technology solutions.
Experience supporting strategic enterprise deals and executive-level customer conversations.
Experience building vertical-specific GTM strategies and demand generation programs.
Experience with AI-powered market intelligence, call intelligence, or analytics platforms.
Experience working across multiple geographies and markets.
Measures of Success :
Improvement in product positioning, messaging clarity, and differentiation across priority segments and verticals.
Growth in pipeline contribution and conversion from product marketing-led GTM initiatives.
Improvement in sales win rates, deal velocity, and sales productivity through effective enablement.
Adoption and effectiveness of sales enablement assets, playbooks, battlecards, and training programs.
Successful GTM launches and expansion into priority products, verticals, use cases, and market segments.
Strong adoption of market and competitive intelligence across Sales, Product, and Marketing teams.
Quality and impact of strategic deal support provided to Sales and senior leadership.
Effective use of AI and analytics to improve the speed, scale, and quality of product marketing execution.
Who will you report to: Vice President – Product Marketing
Why join us
Contribute to a product backed by 11 technology patents, showcasing industry-leading innovation.
You are passionate about technology and its impact on the high-growth mobile technology space
Power personalized engagement at scale, processing over 30 billion events daily and reaching 3+ billion devices worldwide.
Flourish in an Environment that Nurtures Growth and Curiosity
Learn More
Get to know us better before you apply!
Check out our product documentation, engineering blog, and customer stories to see how we work and what we value.
Our Culture Video
CleverAI
CleverTap Developer Documentation
Blogs
TesseractDB™
CleverTap Product Demo
About CleverTap :
CleverTap is the world’s leading AI-first, all-in-one customer engagement and retention platform, redefining how brands build lasting customer relationships in the Agentic era. Powered by its proprietary CleverAI™ Decisioning Engine and the Agentic Universe, CleverTap enables autonomous, real-time decision-making that helps organizations deliver 1:1 individualized experiences at scale while maximizing ROI.
Its unified platform brings together an AI-native Personalization Engine, automated Journey Orchestration, its proprietary Customer Data Platform – TesseractDB™, and deep customer and product analytics to powe