Regional Category Manager (Fresh)

Company: Delivery Hero

Role summary

Regional Category Manager (Fresh) is a role at Delivery Hero in Singapore, Singapore (on-site). Posted 2026-10-14. Experience level: 5-10.

Job title
Regional Category Manager (Fresh)
Company
Delivery Hero
Location
Singapore, Singapore
Work arrangement
on-site
Category
Logistics & Warehousing
Experience level
5-10
Date posted
2026-10-14

This is a fantastic opportunity to shape the commercial strategy for fresh food categories at a leading global delivery platform. You'll have a real impact on customer experience and business growth, working in a dynamic and fast-paced environment.

Job description

Company Description

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

We are seeking an experienced Manager, Fresh to lead commercial strategy and operations for our Fresh categories across our Dmart/Dark Store businesses spanning 11 markets for Foodora, foodpanda, and Yemeksepeti. Reporting to the Head - Private Labels, Fresh and Commercial Operations, you will be responsible for developing and implementing comprehensive commercial strategies that drive competitive advantage, optimise portfolio performance, and deliver sustainable growth across all markets.

Development, defining and implementation of commercial strategies for Fresh Categories

Strategise category directions, vendor management, negotiating terms, oversee implementation in platform

Strengthen and develop the portfolio to gain competitive advantage in assortment, pricing, promotion and visibility

Working closely with different cross-functional teams, such as Commercial, Campaigns, Marketing, Supply Chain, Operations, Finance, etc.

Build a deep understanding of suppliers, industry, customers and competitors in the local market

Creating strong partnerships with suppliers and develop strategic sourcing for product assortment

Evaluating products and suppliers including negotiation, business development and business reviews

Recommends new products based on market trends and market’s competitive landscape, manages new product introduction

Translates market knowledge and consumer insights into actionable opportunities

Manage and support in commercial requirements for the portfolio

Management of KPIs and forecasts in line with trade plans

Collaborate in planning and promotions of the portfolio of products

Be adept with relevant market information and regulations

Background on Food Safety standards, quality assurance and required to government regulations

Identify and execute opportunities for product optimization, cost reduction, and margin improvement

Any ad-hoc tasks or projects assigned by the company

Qualifications

At least 5 years experience in similar or adjacent roles

Degree in any Business, Management, Supply Chain, Marketing or a related field

Proven experience in commercial, sourcing, or category management

Demonstrated background in similar roles with e-commerce/supermarket/grocery industry would be a plus

Strong business acumen and analytical skills

Thinks creatively and adapts quickly in a fast-paced environment

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