HORECA Sales Executive
Company: Hire Fellows
Role summary
HORECA Sales Executive is a full-time role at Hire Fellows in Riyadh, Riyadh Region, Saudi Arabia (on-site). Posted 2026-10-04. Experience level: 2-5.
- Job title
- HORECA Sales Executive
- Company
- Hire Fellows
- Location
- Riyadh, Riyadh Region, Saudi Arabia
- Work arrangement
- on-site
- Employment type
- full-time
- Category
- Sales
- Experience level
- 2-5
- Date posted
- 2026-10-04
Get in on the ground floor with a rapidly expanding consumer brand! This full-time sales role is perfect if you love building relationships and driving growth in the hospitality sector. You'll be securing new business, managing negotiations, and expanding existing accounts.
Job description
You will be responsible for growing a fast-growing consumer brand’s presence across the HORECA and lifestyle channels by securing new restaurant, café, hotel, and hospitality accounts. This role focuses on building a strong prospect pipeline, winning new listings, managing commercial negotiations, and growing existing accounts through consistent reorders and range expansion. The ideal candidate is commercially driven, relationship-focused, and comfortable working in a hands-on, on-ground sales environment.
Key Responsibilities New business: Identify, approach, and secure new HORECA accounts including restaurants, cafés, hotels, coworking spaces, gyms, Pilates studios, and similar venues.
Prospecting & pipeline: Build and manage a structured prospect pipeline, with a focus on systematically targeting venues that currently carry competitor brands.
Account onboarding: Manage the full sales process from sampling and product presentation through commercial negotiation, listing, and account onboarding.
Account growth: Grow existing accounts through increased reorder frequency, range expansion, and strong relationship management.
HORECA activations: Lead and execute relevant tastings, events, sampling activities, and brand partnerships in collaboration with the marketing team.
Sales tracking: Track outreach, listings, reorders, account growth, and pipeline progress, providing regular updates to management.
3–5 years of experience in HORECA/F&B sales
Experience selling beverages is a strong advantage
Strong network and understanding of the HORECA market
Proven experience in prospecting, account acquisition, and commercial negotiations
Strong relationship-building and communication skills
Fluent in Arabic and English
Valid driving licence and own car
Comfortable with frequent field visits and on-ground sales
Highly proactive, organized, and target-driven
Hands-on approach with the ability to work independently