Sales Manager (FMCG)
Company: Hire Fellows
Role summary
Sales Manager (FMCG) is a full-time role at Hire Fellows in Riyadh, Riyadh Region, Saudi Arabia (on-site). Posted 2026-10-04. Experience level: 5-10.
- Job title
- Sales Manager (FMCG)
- Company
- Hire Fellows
- Location
- Riyadh, Riyadh Region, Saudi Arabia
- Work arrangement
- on-site
- Employment type
- full-time
- Category
- Sales
- Experience level
- 5-10
- Date posted
- 2026-10-04
If you're a seasoned sales leader with a knack for driving revenue in the fast-moving consumer goods sector, this is a fantastic opportunity to make a significant impact. You'll be instrumental in expanding a brand's reach across Saudi Arabia, leading sales channels and a dedicated team. The company is looking for someone commercially astute and ready to take ownership of sales performance.
Job description
You will be responsible for driving the brand’s revenue, distribution, availability, and overall sales performance across KSA. This role will lead key sales channels through the distributor, while expanding the brand’s presence across Traditional Trade and HORECA through the direct sales team. The ideal candidate is commercially driven, strong in negotiations, and experienced in managing FMCG/F&B sales across multiple channels.
Key Responsibilities Sales & revenue: Own sales performance, revenue, distribution, availability, and channel growth while driving profitable growth within the budgeted P&L.
Channel management: Lead Modern Trade, Online, and Convenience channel performance through the distributor, including forecasting, sell-in/sell-out, availability, execution, and collections.
Market expansion: Drive growth across Traditional Trade and HORECA through the direct sales team, expanding distribution and strengthening market presence.
Key accounts: Lead customer negotiations, annual agreements, pricing, trade terms, and commercial plans with key customers.
Team management: Manage, coach, and develop the sales team, tracking performance against targets, execution standards, and collections.
Trade marketing: Oversee the execution of trade marketing initiatives in collaboration with the marketing team and distributor.
5+ years of experience in FMCG/F&B sales in KSA
Strong experience managing multiple sales channels and distributors
Strong commercial, negotiation, and account management skills
Experience managing and developing sales teams
Strong understanding of sell-in, sell-out, distribution, forecasting, and collections
Fluent in Arabic and English
Strong analytical, organizational, and communication skills
Commercially driven with a hands-on approach to execution