Senior Digital Channel Sales Manager
Company: PEMCO
Role summary
Senior Digital Channel Sales Manager is a full-time role at PEMCO in Seattle, Washington, United States (remote). Posted 2026-10-09. Salary: USD 103,526–195,511 per year. Experience level: 10+.
- Job title
- Senior Digital Channel Sales Manager
- Company
- PEMCO
- Location
- Seattle, Washington, United States
- Work arrangement
- remote
- Employment type
- full-time
- Category
- Sales
- Salary
- USD 103,526–195,511 per year
- Experience level
- 10+
- Date posted
- 2026-10-09
This is a fantastic remote opportunity with PEMCO, a well-regarded mutual insurance company. You'll earn a great salary and can grow your career with a company that values its people and community. The role requires you to reside in WA, OR, or ID, with occasional travel to Seattle.
Job description
Applicants must be a resident and work from one of the following states: WA, OR, or ID with occasional travel to our headquarters, located in Seattle, WA.
Who We Are:
At PEMCO, we’re all about people – our customers, our employees, and the community. We’re a mutual insurance company owned by our Northwest policyholders. We provide auto, home, renters, and boat coverage. Recognized by Forbes as one of America’s Best Insurance Companies in both Auto and Home for 2026, based on customer survey feedback, and by Newsweek as one of America’s Greatest Midsize Workplaces 2025. We are consistently recognized for our outstanding customer service, employee expertise, community partnerships, and social impact programs. All of which makes PEMCO a great place to work!
Our social impact programs motivate high achievement by youth in education; build stronger and greener communities; and increase safety at home, on the road, and at play. We’re committed to diversity, equity, inclusion, and belonging, and to fostering an inspiring and inclusive workplace. These efforts create and cultivate an environment that builds fairness and understanding, encourages collaboration and flexibility, and celebrates all the ways in which we’re different and the same – enabling all individuals to achieve their full potential.
Why We Need You:
The Senior Digital Channel Sales Manager is a strategic enterprise leader responsible for defining, advancing, and scaling PEMCO’s digital ecommerce vision across the company. This role owns the digital prospective customer journey from awareness and quote initiation through purchase, channel handoff, and post-bind learning, ensuring digital capabilities accelerate profitable growth, improve customer acquisition, and strengthen PEMCO’s competitive position. The Manager leads cross-functional alignment across Sales, Marketing, Product, Underwriting, IT, Data & Analytics, Customer Experience, and Operations to prioritize digital investments, remove friction from the online quote and purchase experience, and establish a cohesive omnichannel commerce strategy. The position is accountable for translating customer insights, funnel analytics, market trends, and business priorities into a clear roadmap that drives measurable quote-to-bind improvement, revenue growth, and long-term enterprise value.
What You’ll Be Doing:
Define and lead PEMCO’s enterprise digital commerce strategy, aligning digital sales, customer acquisition, and omnichannel experience priorities with company growth objectives.
Establish the long-term digital commerce vision, investment priorities, and success measures for the online quote and purchase experience.
Serve as the business owner for digital commerce outcomes, ensuring strategy connects to profitable policy growth, customer acquisition efficiency, and enterprise value creation.
Own the end-to-end prospective customer digital journey, from discovery and quote initiation through purchase, channel transition, and conversion learning.
Champion a seamless omnichannel experience across digital, direct sales, and service touchpoints.
Identify and remove friction points that prevent customers from completing quotes, binding policies, or moving smoothly between channels.
Lead the business roadmap for PEMCO’s online quote and purchase platform, prioritizing capabilities that improve usability, conversion, personalization, speed, and customer confidence.
Partner with IT, Product, UX, Marketing, Underwriting, Legal, Compliance, and Operations to align requirements, sequence enhancements, and deliver measurable business outcomes.
Evaluate emerging digital commerce capabilities, including personalization, guided selling, marketing automation, AI-enabled journey and insights, and integrated handoff experiences.
Establish and manage digital commerce KPIs, including quote starts, completion rates, quote-to-bind conversion, abandonment, customer acquisition cost, policy growth, and channel handoff outcomes.
Use funnel analytics, customer behavior data, voice-of-customer insights, and test-and-learn practices to continuously improve digital performance.
Partner with Marketing to connect acquisition strategy, paid media, SEO, geographic targeting, content, and campaign performance to digital sales outcomes.
Lead through influence across business and technology teams to drive alignment, clarity, prioritization, and execution of digital commerce initiatives.
Develop executive-ready recommendations, business cases, performance updates, and roadmap trade-off decisions.
Represent digital commerce strategy in enterprise planning forums and ensure digital priorities are integrated into broader distribution, customer experience, and growth strategies.
Ensure digital commerce processes comply with insurance regulations, company standards, privacy requirements, and security protocols.
Partner with Compliance, Legal, Underwriting, and Operations to balance customer experience improvements with risk management, accuracy, and policy integrity.
What You'll Bring:
B.A. or B.S. degree in Business, Marketing, Digital Strategy, Technology, Analytics, or related field; equivalent work experience may be considered.
MBA or advanced degree preferred.
8+ years of progressive experience in digital commerce, digital sales, ecommerce strategy, customer acquisition, product management, digital marketing, or customer experience leadership.
Demonstrated experience leading cross-functional initiatives that connect business strategy, technology delivery, customer experience, and measurable revenue or growth outcomes.
Experience owning or influencing digital product roadmaps, conversion optimization, funnel analytics, ecommerce platforms, and executive-level performance reporting.
Insurance, financial services, regulated industry, or direct-to-consumer digital sales experience preferred.
Strategic Leadership: Defines vision, aligns stakeholders, prioritizes investments, and conv