Dick Clark Productions: Manager, Creative Strategy & Activation
Company: Penske Media Corp.
Role summary
Dick Clark Productions: Manager, Creative Strategy & Activation is a role at Penske Media Corp. in Los Angeles, California, United States (hybrid). Posted 2026-08-17. Experience level: 2-5.
- Job title
- Dick Clark Productions: Manager, Creative Strategy & Activation
- Company
- Penske Media Corp.
- Location
- Los Angeles, California, United States
- Work arrangement
- hybrid
- Category
- Logistics & Warehousing
- Experience level
- 2-5
- Date posted
- 2026-08-17
You’ll get to shape the creative direction for some of the biggest live events in entertainment, like the Golden Globes and the Academy of Country Music Awards. It is a fantastic opportunity for someone who loves the intersection of brand storytelling and large-scale production, offering plenty of room to make a visible impact within a high-profile media powerhouse.
Job description
The Manager, Creative Strategy & Activation plays a hands-on role in shaping and delivering Dick Clark Production brand partnership business — supporting everything from pitch development through flawless campaign execution. This role blends creative thinking with day-to-day project ownership, working across the partnership lifecycle: pre-sale concepting and pitch support, deal scoping, and post-sale activation and delivery.
You'll work closely with Sales, cross-functional teams, and senior Creative Strategy & Activation leadership to bring partnerships to life — ensuring every deal you touch is creatively sharp, well-scoped, and delivered without a hitch. This position can be located in our Los Angeles or New York City office.
Responsibilities
Pre-Sale & Creative Strategy
Develop insight-driven creative concepts and presentation materials for prospective brand partner pitches
Partner with Sales and Creative Strategy leadership to translate client briefs and RFPs into clear, compelling pitch decks and narratives
Contribute original ideas to the department's creative approach for partnership opportunities
Support client and prospect meetings, presenting creative concepts as needed in collaboration with the Sales lead
Deal Development
Work with cross-functional teams to help scope deal deliverables that are creative, realistic, and aligned to budget and timeline
Partner with Leadership and Sales on deal level P&L creation and management
Flag resourcing or feasibility risks early in the deal-shaping process
Draft and maintain deal documentation, scopes of work, and creative briefs
Post-Sale Activation & Delivery
Own day-to-day execution of assigned partnerships from kickoff through campaign wrap
Build and manage project timelines, coordinating across all cross functional teams including events, programming, branded content, talent and social
Track deliverables against what was sold, proactively surfacing issues before they become problems
Create post-campaign recaps, performance reporting, and case study development
Collaboration & Growth
Serve as a day-to-day point of contact for partner-facing questions on assigned accounts
Partner with the AVP and department leadership to identify process improvements across the pre- to post-sale workflow
Requirements
2-4 years of experience in brand partnerships, sponsorships, integrated marketing, or a related field, with exposure to both pitch/strategy work and delivery/execution
Strong creative instincts paired with solid project management skills
Experience managing multiple projects and deadlines simultaneously in a cross-functional environment
Comfortable presenting ideas and updates to internal stakeholders and, at times, clients
Excellent written and verbal communication skills
As Dick Clark Productions values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.
Typical wage range: $95k - $110k + bonus. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.
If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).
It’s all About You…
PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family . PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meeting employees’ needs, we have launched a new Flexible Vacation Policy.
At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.
About DCP:
Dick Clark Productions is the world's largest producer and proprietor of televised live event entertainment programming with the "Academy of Country Music Awards," "American Music Awards," "Billboard Music Awards," "Golden Globe Awards," "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest," “So You Think You Can Dance,” and the “Streamy Awards.” Dick Clark Productions owns one of the world's most extensive and unique entertainment archive libraries with more than 60 years of award-winning shows, historic programs, specials, performances and legendary programming. For more information please visit www.dickclark.com .
About Penske Media Corporation (PMC)
Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate monthly audience of more than 500 million people. Since 2004, PMC has been a pioneer in digital media and owns over 300 live events, while reaching audiences across all screens. Penske Media is recog
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