Analyst, Analytics

Role summary

Analyst, Analytics is a full-time role at Publicis Groupe Holdings B.V in New York, New York, United States (on-site). Posted 2026-08-18. Experience level: 0-2. No degree required.

Job title

Analyst, Analytics

Company

Publicis Groupe Holdings B.V

Location

New York, New York, United States

Work arrangement

on-site

Employment type

full-time

Category

Software Engineering

Experience level

0-2

Degree required

No

Date posted

2026-08-18

Job description

Company Description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

Who is Zenith Analytics?

At Zenith, we put data-driven understanding of our clients’ customers first, so we know whom to reach and when to talk to them. And by keeping our finger on the pulse of consumer attitudes and reactions, we know how to keep that conversation on track. That’s at the heart of Live ROI, and it all starts with Analytics.

What does Zenith Analytics do?

Working closely with both the Business Planning and Activation teams, Analytics designs the data

strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize

campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.

What does a successful Analyst look like?

We don’t all look the same, and we don’t expect you to, either. But a successful Analyst should share

our passion for emerging tech and media, bring a data-driven approach to decision-making, determine a point of view and share it in a positive way, gear up for a challenge, and always crave to learn more and improve. Familiarity with media analytics helps, especially digital media, but isn’t necessarily a

requirement. Prior professional experience is highly desired.

What does an Analyst do day-to-day?

The Analysts form the foundation of the Analytics team. They pull and arrange data from a multitude of sources to feed business-improving insights, then build thoughtful presentations and reports that bring the story home to our clients. They work closely with a Senior Analyst and/or Supervisor to learn the most efficient and effective ways of wrangling with data as they learn to become full-fledged story

tellers.

Responsibilities

Develop reporting for paid media channels, including digital, social, video, and programmatic

Acquire data from digital media platforms, partner data sources, and third-party ad servers like Campaign

Manager 360 (DCM) to develop and maintain client facing reporting and dashboards

Manage and use Zenith proprietary business intelligence tools

Cross-functional team collaboration and communication (Engineering, Data Governance, Advertising

Operations, Strategy, Investment, etc.)

Translate success metrics into tracking and reporting requirements

Write clear concise reports and dashboards using Excel, PowerPoint, and data visualization tools,

summarizing data insights, outcomes and implications in a straight-forward and enlightening way

Derive insights from campaign performance reports that are actionable

Assist in department POVs and build upon department expertise

Qualifications

Minimum one year of relevant experience

Strong communication skills

Agency experience highly preferred

Ability to speak and write professionally

Extensive experience working with Microsoft Office (PPT, Excel, Word)

Knowledge with at least one of the following ad technologies: third party ad serving, rich media

ad serving, site-side tracking technologies: DART (standard and rich media), Atlas, Adobe Analytics,

Google Analytics

Knowledge of broad range of online advertising media channels from Search, Programmatic, Social, Video, Audio, Connected TV, Out of Home

Ability to derive insights from observations, which aligns with campaign objectives

Ability to communicate complex ideas to internal clients

Demonstrated strong project management skills

Bachelor’s Degree in a related field

Desired Experience

Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables)

Knowledge of data visualization tools (DOMO, Tableau, Looker, Power BI)

Experience working with relational databases, SQL

Experience working with Python, R programming languages

Experience with third-party measurement and research partners such as DISQO, Nielsen, comScore, Millward Brown, Kantar

Knowledge in any of the following areas a plus: Programmatic (DMP, DSP, SSP), Cross-Device

Measurement, Attribution Modeling, Media Mix Modeling (MMM)

Knowledge of data management tools (Redshift, BigQuery, Snowflake) a plus

Ability to leverage AI tools and technologies for data management, QA, reporting, and analysis.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

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