SEO Specialist

Role summary

SEO Specialist is a role at Transforma Travel Group in Ho Chi Minh City, Vietnam (on-site). Posted 2026-08-06. Experience level: 2-5.

Job title

SEO Specialist

Company

Transforma Travel Group

Location

Ho Chi Minh City, Vietnam

Work arrangement

on-site

Category

Software Engineering

Experience level

2-5

Date posted

2026-08-06

Job description

Your mission

The SEO Specialist role sits within our Marketing team, and will function as a strategist & implementer, not just executor. You’ll have ownership of the strategic side of our SEO roadmap, and work alongside the remaining marketing team to define clearly where we’re headed.

We’re looking for someone who is proactive and keen on process improvement, to bring valuable knowledge to the team to help both The Learning Adventure and The Dragon Trip achieve their best results.

Key Responsibilities

General SEO breadth required alongside technical depth

Keyword research, tracking, and analysis – identifying keywords that align with our industry and audiences, ensuring that our site s are continually o ptimizing with these in mind and tracking their performance, and analysing to make sure that we are impr oving performance in search and discoverability.

Audience analysis – evaluating where our keywords and optimizations on page are aligning with target markets, and helping to identify new opportuniti es for developing in line with potential audiences.

Content optimization – ensuring that all content, marketing-based (i.e. blog posts) and landing pages/trip pages, are optimized for target keywords and fit alongside wider brand strategy.

Link-building – work to identify new opportunities for link building, researching opportunities to establish relationships with key link builders, evaluating their usefulness, and building brand EEAT trust behind the scenes.

Reporting – for all implementations around general SEO, be able to provide in-depth, tailored reporting that closely monitors how all optimizations have impacted conversion rates, enquiries, and bookings across both sites. Ultimately, reporting should be able to track end-to-end, proving ROI of all SEO work.

Technical audits and review capabilities – use company tool stacks to continually evaluate site performance and site schem as flagging errors, speed issues, indexing, 404s , broken internal links, and dead user loops. You should also be confident executing fixes and optimizations designed to avoid these, ensuring that our sites stay as functional as possible, with improvements made with the user experience in mind.

GEO / AEO optimization – understanding that changing search landscapes require adapted optimization strategies, ensure that all content on site is not only optimized for traditional search, but for discoverability, citations, and ranking in AI models and LLMs, such as ChatGPT, Claude, and Gemini. You should understand how keyword identification and prompting differs from traditional SEO and make recommendations and implementations that support all search landscapes.

Website CRO – using this optimization mindset, you should be able to lead on identifying areas for growth that improve user journeys on both sites, identifying drop-off points, bounce areas, and potentials for streamlining that make the UX as smooth as possible.

Overall strategy – you should be confident identifying, researching, executing, and reporting on key SEO, GEO and site optimization projects. Sign-off and wider marketing strategy will be shaped in c ollaboration with the wider team, but the Specialist should be comfortable to self-generate and present improvements and ideas that fill in the gaps in existing team knowledge and push both brands further.

Your profile

Skills & Competencies

Behavioural & interpersonal:

Strong attention to detail and accuracy

Organised with good time management skills

Strong communication skills

Proactive and wi th a strategic mindset

Comfortable working in a fast - paced environment

Good problem - solving skills and willingness to improve processes

C omfortable working in a n international environment — this role is based in HCMC /Lisbon but works as part of a global Marketing team across multiple international brands and entitie s

Technical requirements:

4 to 5 years of proven working previous SEO experience

I n-depth SEO & GEO/AEO understanding and expertise

Travel industry experience is a plus

Experience with a tool stack that includes SEO Monito r, SEMR ush , Screaming Frog, Microsoft Clarity is preferred

Proven technical experience performing site audits and leading on technical optimization projects

Why us?

About us

Transforma Travel Group is a leading youth travel company. Transforma’s family of brands create culturally enriching, off-the-beaten-track, and educational adventures for travellers and students alike. Across both our brands, our mission is the same: to expand minds through transformative travel experiences. The Dragon Trip is a leading tour provider for affordable adventure tours across the Americas & Asia; The Learning Adventure is a leading educational tour provider for school and university students, operating educational trips across the globe.

Transforma Travel Group has offices in Vietnam, China, South Korea, Portugal, UAE, UK, Australia; and remote teams spread across the world, including in Japan, Panama and EU. We currently have 120 employees and are expecting further growth in the coming years.