Sr Staff Engineer, Product Marketing
Company: Renesas Electronics
Role summary
Sr Staff Engineer, Product Marketing is a role at Renesas Electronics in Taipei, Taiwan (on-site). Posted 2026-11-02. Experience level: 10+.
- Job title
- Sr Staff Engineer, Product Marketing
- Company
- Renesas Electronics
- Location
- Taipei, Taiwan
- Work arrangement
- on-site
- Category
- Software Engineering
- Experience level
- 10+
- Date posted
- 2026-11-02
If you have a deep background in power management and want to influence the next generation of AI hardware, this is an excellent opportunity to lead regional strategy in Taipei. You will get to collaborate directly with major data center and AI PC players while steering the product roadmap for cutting-edge battery and power technologies.
Job description
Company Description
Renesas is seeking an experienced Marketing Manager based in Taipei to drive regional market development, customer engagement, and business growth for Edge AI Power Management ICs, Battery Backup Unit solutions, and Battery Management IC products. The role will support Taiwan-based OEMs, ODMs, battery-pack and subsystem suppliers, data-center and server ecosystem partners, and semiconductor platform companies. Target applications include AI PCs, edge computing, robotics, smart vision, industrial AI, servers and data-center backup power, energy storage, and other intelligent power systems. The successful candidate will combine power and battery-management knowledge, disciplined product marketing, and strong customer-facing execution to translate regional requirements into differentiated roadmaps, design wins, and sustainable revenue growth.
Job Description
Own the Taiwan regional marketing strategy, business plan, opportunity pipeline, and revenue-growth initiatives for Edge AI PMIC, BBU, and BMIC portfolios.
Develop market segmentation, target-account priorities, TAM/SAM/SOM assessments, revenue forecasts, and multi-year design-win plans for Taiwan customers and ecosystem partners.
Build executive and working-level relationships with OEMs, ODMs, server manufacturers, battery-pack makers, board and module suppliers, data-center power partners, processor vendors, and other strategic accounts.
Drive customer discovery for Edge AI power trees, high-current processor rails, battery monitoring and protection, backup-power architectures, and rack- or system-level energy-storage requirements.
Translate customer requirements into product definitions, roadmap priorities, reference designs, ecosystem partnerships, pricing assumptions, and investment business cases.
Develop clear positioning and value propositions for PMIC, BMIC, BBU, and complete system solutions, including efficiency, transient response, telemetry, safety, reliability, scalability, solution size, and total cost of ownership.
Partner with Sales and Field Applications Engineering on account strategy, opportunity qualification, technical promotion, sampling, pricing, qualification, and design-win conversion.
Lead regional product introductions, customer workshops, architecture reviews, roadmap discussions, competitive benchmarking, and demand-generation activities.
Manage business and program reviews covering funnel quality, design-win milestones, forecast, pricing, gross margin, supply readiness, qualification status, and production ramp.
Monitor competitor products, platform transitions, customer sourcing strategies, battery and power-architecture trends, and regional ecosystem developments; provide actionable recommendations to global leadership.
Coordinate with global Product Marketing, Engineering, Systems, Applications, Quality, Operations, Finance, and Supply Chain teams to resolve execution gaps and accelerate revenue realization.
Identify opportunities to combine Renesas PMICs, BMICs, MCUs/MPUs, connectivity, sensing, and power devices into differentiated winning combinations and reference platforms.
Represent Taiwan customer and market priorities in global portfolio planning, product roadmap reviews, and new-product investment decisions.
Qualifications
Education
Bachelor’s degree in Electrical Engineering, Electronics Engineering, Computer Engineering, Power Electronics, Energy Systems, or a related technical discipline.
Master’s degree in a technical field or MBA is preferred.
Professional Experience
8+ years of experience in semiconductor product marketing, technical marketing, business development, product management, field applications, or a related customer-facing role.
3+ years of direct experience with power management, battery management, analog, mixed-signal, computing, server, or embedded semiconductor products.
Demonstrated experience supporting Taiwan-based OEMs, ODMs, battery or subsystem suppliers, and ecosystem customers from opportunity identification through design win and production ramp.
Experience with business planning, market sizing, forecasting, pricing, margin analysis, competitive analysis, product positioning, and pipeline management.
Proven ability to coordinate regional Sales and Applications teams with global product-development and operations organizations.
Technical Qualifications
Working knowledge of PMICs, multi-rail power trees, buck/boost/buck-boost converters, multiphase regulation, sequencing, telemetry, protection, and efficiency and thermal tradeoffs.
Understanding of BMIC functions including cell monitoring, voltage and temperature measurement, current sensing, protection, balancing, diagnostics, communications, and functional-safety considerations.
Understanding of BBU system architectures, battery packs, power conversion, backup-energy sizing, charge and discharge paths, high-power transient support, system telemetry, and reliability requirements.
Understanding of processor-centric systems and power requirements for CPUs, GPUs, NPUs, AI accelerators, memory, sensors, and high-speed interfaces.
Ability to interpret block diagrams, power trees, battery-stack architectures, customer specifications, and system requirements and communicate effectively with engineering teams.
Understanding of semiconductor development cycles, product qualification, packaging, cost structure, supply chain, lifecycle management, and production ramp.
Ability to translate technical features and system advantages into quantified customer value and differentiated business propositions.
Communication and Working Style
Fluent Mandarin Chinese and strong business English communication skills, with the ability to lead customer discussions and global internal reviews.
Strong presentation, negotiation, relationship-management, analytical, and written communication skills.
Proactive and data-driven working style with the ability to manage multiple custo
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