Manager, Fan and Soccer Community Experiences

Role summary

Manager, Fan and Soccer Community Experiences is a role at UNITED STATES SOCCER FEDERATION 1 in Atlanta, Georgia, United States (on-site). Posted 2026-09-05. Experience level: 5-10.

Job title

Manager, Fan and Soccer Community Experiences

Company

UNITED STATES SOCCER FEDERATION 1

Location

Atlanta, Georgia, United States

Work arrangement

on-site

Category

Software Engineering

Experience level

5-10

Date posted

2026-09-05

Job description

Description

U.S. Soccer Overview

The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.

We understand the importance and the power of teamwork, on and off the pitch. That is why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of U.S.

U.S. Soccer is in a period of significant growth, with ambitious plans for U.S. Soccer in the near and far future. We are, therefore, looking for dynamic servant leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility, and an empathic management style that builds bold teams and delivers globally significant results.

Position Description

As soccer becomes one of the fastest-growing sports in the United States, the Manager, Fan and Soccer Community Experiences owns how it feels to be a U.S. Soccer fan — whether this is at matches, special events or digitally. At U.S. Soccer, we work across a range of audiences across the whole soccer community including coaches, players and referees, families, members and clubs who we consider all to be fans

This is a strategic role with three connected mandates. First, it sets the creative and operational standard for national team matchday experience. Second, it builds the programming slate for U.S. Soccer’s tentpole and special event moments — including for big tournaments including World Cup, SheBelieves Cup, Gold Cup or at U.S. Soccer international matches and marquee cultural moments that sit alongside them. Third, and cutting across both, it merges the physical and the digital so that any experience is not a one-day footprint but a connected fan journey: discovered on social, deepened on-site, extended through content, and measured end to end.

This role is a builder of repeatable systems as much as a producer of individual events. It defines the experience framework, playbooks, and quality bar that a growing team, a national vendor base, and a multi-city event calendar can execute against consistently — turning passion for the national teams into durable, measurable fandom.

What Success Looks Like

In year one, this role establishes a defined U.S. Soccer fan and soccer community experience strategy and standard applied consistently across every match and tentpole event; delivers a programming calendar that is planned in advance rather than assembled match to match; and demonstrates, with data, that integrated physical-plus-digital experiences outperform standalone ones on reach, relevancy and revenue.

Key Responsibilities

Strategy, Vision & Experience Standards

Own and evolve U.S. Soccer’s fan and soccer community experience strategy across matchday, tentpole, and special event moments, with a focus on emotional resonance, lifelong fandom, and brand affinity.

Define the multi-year experiential roadmap and the annual programming calendar, aligning it to business goals and audience expectations.

Establish the U.S. Soccer fan and community experience standard — the creative principles, quality bar, and brand guardrails that govern every fan-facing footprint — and build the playbooks that make it repeatable at scale.

Serve as an internal and external thought leader on fan and soccer community experiences, representing the discipline with senior stakeholders, partners, host committees, and industry forums.

Matchday Experience

Lead the strategy, programming, and execution of all national team matchday experiences, including Block Party, Fan HQ, pre-match fan zones, in-stadium moments, gate giveaways, and thematic experience zones, and how to bring in the wider soccer community.

Design the full matchday experiences arc — from the night-before fan party and Block Party through arrival, in-bowl experience, and post-match extension — as a single, intentional journey rather than a set of separate experiences.

Champion theme nights and culturally led initiatives that reflect organizational values, celebrate the diversity of the American soccer fanbase, and deepen inclusion.

Partner with Partnership Marketing to shape and deliver thematic partner experiences, ensuring commercial integrations enhance rather than interrupt the fan experience and meet best-in-class on-site execution standards.

Set venue and host-city experience requirements in partnership with Events, Production, Ticketing, and Security, and hold vendors and internal teams to them.

Tentpole & Special Event Programming

Build and own the programming slate for U.S. Soccer’s tentpole moments across major tournaments — World Cup, SheBelieves Cup, Gold Cup, and other marquee competitions and milestone events.

Program these moments as content and culture, not just logistics: curate talent, music, food, art, community, creator, and legend-led components that give each event a distinct identity and a reason to attend.

Develop repeatable event formats and franchises — watch parties, fan fests, community celebrations, supporter takeovers — that can travel across markets and scale year over year.

Lead programming for milestone and special events including grassroots and community moments, tied to national team activity and Federation priorities.

Build multi-market and multi-year plans for major competitions, coordinating with host committees, venues, civic organizations, and local partners well ahead of event windows.

Integrated Physical + Digital Fan Experience

Own the connection between physical and digital experience: ensure every experience is designed from